A Quote by Grace Potter
I think that identity and sort of the brand - I hate that word - the brand of the musician should be malleable. It should change, and it should grow.
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A large percentage of those living in developed societies are told what brand of soda they should drink, what cigarettes they should smoke, what clothes and shoes they should wear, what they should eat and what brand of food they should buy. Their political ideas are supplied in the same way. Every year a trillion dollars is spent on advertising.
We should live out our particular brand of faith, sure - but we should never force our brand of faith upon anyone else. All violence starts with the desire to change others and then never, ever ends.
Only brand names register in the mind... What you should generally do is take a regular word and use it out of context to connote the primary attribute of your brand.
Yeah, every artist I think should look at themselves as a brand because the more appealing your brand is, the more money you can make off your brand.
If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For only when a brand has defined itself and its core values can it identify causes or social responsibility initiatives that are in alignment with its authentic brand story.
Between the time I first started working in advertising in 1998 and now, the word brand has replaced identity. We are no longer individuals so much as we are brands. We're individual brands. Individuals are basically left to define their individuality by staying off the internet, which in and of itself can be a brand, the opting-out brand.
I think authors like me are always struggling with the idea that they should have a brand and a Facebook author page and they should get Twitter accounts. I don't know what to do with them.
A brand should strive to own a word in the mind of the consumer.
A brand should live up to the expectations of people; it should deliver what it promises.
I think Lena Dunham, the public figure, is - I hate the word 'brand,' but I'm going to use it - it's such a brand that is so tethered to her public persona and to 'Girls', but also this progressive politics that she's been more vocal about.
What should a brand leader advertise?Brand leadership, of course. Leadership is the single most important motivating factor in consumer behavior.
I don't really like to call myself a brand, and I don't like to think of myself as a brand. I'm a singer, a songwriter, a musician and a performer. And an actress, and all the other things that I do. When you add it all together, some might call it a brand, but that's not my focus.
Face the Nation' is a brand, a mantle, and it's a responsibility to continue to uphold, and to protect. My job is to maintain the brand, grow the brand, and along with our executive producer Mary Hager, help bring the brand along without in any way devaluing the trust that people have bestowed on us over the years.
When you're a young talent, and you want to launch your brand, you always have tons of questions: Where should I produce? Should I launch a second line? Should I do shoes, accessories? If you have someone who can coach you and give you advice and help you find the right supplier, it's a big help.
I think the most dangerous word in the English language is 'should.' 'I should have done this.' Or 'I should do that.' 'Should' implies responsibility. It connotes demand. Which is just not the case. Life ebbs and flows.
I'm an independent. I'm a centrist. A new generation is arriving that has grown up with a multiplicity of choice in every aspect of their lives, and yet politics is the last place that they are told that they should be satisfied with a choice between brand A and brand B. It doesn't fit the way they think. It doesn't fit the way they live.
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