A Quote by Grant David McCracken

You need to begin where people are. You can't punt ideas or innovations in from the 40 yard line. And yes, the work should feel so collaborative that it should feel like the end result belongs to everyone. Your best moment as a consultant is when your client plays your idea back to you as their idea. Your job: to nod sagely and say, "that's an excellent idea.".
The time to buy stocks is consistently over time. You should never buy your investments with the idea, 'I have to get a certain return.' You should look at the best return possible and learn to live with that. But you should not try to make your investments earn what you feel you need. It doesn't work that way. The stock doesn't know you own it.
Something else an academic education will do for you. If you go along with it any considerable distance, it will begin to give you an idea what size mind you have. What’ll fit and, maybe, what it won’t. After a while, you’ll have an idea what kind of thoughts your mind should be wearing. For one thing, it may save you an extraordinary amount of time trying on ideas that won’t suit you, aren’t becoming to you. You’ll begin to know your true measurements and dress your mind accordingly.
Love yourself even when you don't measure up to your own expectations. You have a certain idea of what you should do and what you should be - it's only a silly idea that passes through your mind.
Separate yourself from your ideas and your work and see them as something separate from yourself, you’ll feel you truly have the right to be wrong. If an idea fails, why not let it be the idea’s fault instead of your own? Allow your ideas to fail without turning them into personal defeat. When you fail you discover your boundaries. You map out the edges of your capabilities. And this allows you to eventually move beyond them. Being wrong eventually leads to being right. And even where it doesn’t, it’s still a more interesting path than being nothing.
If you hear a good idea, capture it; write it down. Don't trust your memory. Then on a cold wintry evening, go back through your journal, the ideas that changed your life, the ideas that saved your marriage, the ideas that bailed you out of bankruptcy, the ideas that helped you become successful, the ideas that made you millions. What a good review-going back over the collection of ideas that you gathered over the years. So be a collector of good ideas for your business, for your relationships, for your future.
I've known people who had fantastic ideas, but who couldn't get the idea off the ground because they approached everything weakly. They thought that their ideas would somehow take off by themselves, or that just coming up with an idea was enough. Let me tell you something - it's not enough. It will never be enough. You have to put the idea into action. If you don't have the motivation and the enthusiasm, your great idea will simply sit on top of your desk or inside your head and go nowhere.
You need to feel good about your life. Winning is a great idea, but you can get stuck in it too. It's just another way of looking at life, an idea. You need to renew yourself and your spirit.
If you're going to quit your job to focus on an idea, you get overly attached to that idea because you had it, and it's the reason you quit your job. Plus, most ideas are bad.
You must find a way to express your ideas and compel your audience to react through the idea itself, and then figuring out what the best representative of that idea may be, and bringing it to life.
First you document your idea. You should be comprehensive, but that doesn't mean you have to produce a doctoral thesis length plan. Rather you want to make sure you have touched all the different things that have to happen to succeed. Then, you evaluate your approach. The goal here isn't to figure out if your idea is good or bad, but rather to begin to figure out what are some of its weakest elements.
Nietzsche was the one who did the job for me. At a certain moment in his life, the idea came to him of what he called "the love of your fate." Whatever your fate is, whatever the hell happens, you say, "This is what I need." It may look like a wreck, but go at it as though it were an opportunity, a challenge. If you bring love to that moment-not discouragement-you will find the strength is there. Any disaster you can survive is an improvement in your character, your stature, and your life. What a privilege! This is when the spontaneity of your own nature will have a chance to flow.
Ideas are nothing. They're irrelevant. If you think your idea is so important, you're doomed. The reality is if you don't like one idea, I've got 299 more. If I tell you my idea, and you can execute better against that idea than I can - great; I get to play a terrific game.
America is not so much a country as it is an idea, and that must be why so many people are drawn to it, the idea of it, the idea that you might be free of your past, free of the traditions that kept you in your own traditions - that is the idea of it: freedom from your very own self.
Take up one idea. Make that one idea your life - think of it, dream of it, live on that idea. Let the brain, muscles, nerves, every part of your body, be full of that idea, and just leave every other idea alone. This is the way to success.
To 'know your place' is a good idea in politics. That is not to say 'stay in your place' or 'hang on to your place', because ambition or boredom may dictate upward or downward mobility, but a sense of place - a feel for one's own position in the control room-is useful in gauging what you should try to do.
Don't solicit feedback on your product, idea or your business just for validation purposes. You want to tell the people who can help move your idea forward, but if you're just looking to your friend, co-worker, husband or wife for validation, be careful. It can stop a lot of multimillion-dollar ideas in their tracks in the beginning.
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