A Quote by Greta Thunburg
Social media can be very effective in creating movements. In the beginning, that is how I first got attention.
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Concerned consumers are realizing that they can use social media to organize themselves around shared values to start effective movements. Social media gives them a sounding board to share ideas, as well as a means to punish irresponsible corporate behaviors.
I recall coming across a line by the late Charles Tilly when he said, "The conditions for the possibility of social movements have been called into question in the twenty-first century." And I said to myself, my god, a society in history without social movements, for me, is very difficult to live in.
To all of the young people out there who are creating social change or even fomenting social movements: hold on to your idealism and your belief in your ability to change the world. Your lofty goals demand attention and deserve support.
We have our own internal version of Klout. We do rate people in this way - their effectiveness on social media. Tying social into a performance measurement works. The productivity of a sales who has an effective social media presence is 3x an employee who is not active on the web.
I'm naturally shy, so the social media thing is new to me. I haven't really figured out how my voice sounds on social media, you know? I don't want to tweet everyday just for the sake of tweeting. I want to make sure whatever I do there is honest. Social media can very quickly get fake, and I don't want to be that guy.
You build movements and keep people in a struggle when it feels productive. Anti-capitalists have typically been the people in movements who have declared every gain to be a trick of the capitalist class to buy us off. That line isn't very inspiring, and it shows no sensitivity to how social movements actually succeed.
'The Facebook Era' articulated a radical vision for how social media would transform media, relationships, and influence, creating new opportunities for businesses in the process.
I got involved early on in social media - I created one of the first social networks - and for me, social gaming was a natural evolution of that.
You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.
Social media is something of a double-edged sword. At its best, social media offers unprecedented opportunities for marginalized people to speak and bring much needed attention to the issues they face. At its worst, social media also offers 'everyone' an unprecedented opportunity to share in collective outrage without reflection.
I think my relationship with social media has changed so much that I really resent social media now. And I'm trying to figure out what a successful exit strategy is as someone who has gotten a lot of opportunities because of social media and how it's given me a portfolio.
When I graduated from college, I got a 9-to-5 traditional job doing social media for a company, and I'd spend all day long fighting with the system of getting things approved and the fact that social media has such a quick turnaround. Things had to be very reactive and instant.
With social media, one can target the audience and reach out to the segment in a very precise, cost-effective manner.
China's social media is becoming more and more influential; I think this is a very good thing. In China, social media gives people an outlet to post about themselves, to find out information from other people. Everyone is very focused on social media and this will be the same in the future.
I think it's great when people accuse me, almost always falsely, of promoting conspiracy theories, because that shows how effective I am at messaging and how effectively I can use social media.
A large social-media presence is important because it's one of the last ways to conduct cost-effective marketing. Everything else involves buying eyeballs and ears. Social media enables a small business to earn eyeballs and ears.
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