A Quote by Gretchen Bleiler
I've gotten to work with some amazing brands that, in many cases, market to female consumers.
Related Quotes
There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next?
In a world where authenticity increasingly is in focus, consumers are seeking more than brands who focuses on revenue - consumers want to support brands with a purpose - one that justifies an emotional engagement.
Obamacare imposed an unprecedented level of regulation and standardization on individual-market health insurance all across America. This has left many consumers in an intolerable predicament - in some cases, having to spend up to a third or even half of their income on premiums and deductibles before insurance kicks in.
People that are that good at motivating and inspiring are rare. In many cases, you wish it was parents, and in many cases it is, but in a lot of cases it happens outside the family as well - or, in some cases, only.
The paradox of Steve Jobs's career is that he had no interest in listening to consumers - he was famously dismissive of market research - yet nonetheless had an amazing sense of what consumers actually wanted.
Chinese brands will face many obstacles when marketing to Western consumers. Beyond the associations with poor quality and unsound environmental practices, they generally do not have the marketing capabilities or budgets to build powerful global brands.
Consumers value their personal time and are loyal to those companies that make their lives more productive. Brands gaining some of the biggest successes in social media are engaging with millions of consumers through value exchange.
During difficult economic times, consumers gravitate toward the brands they know, the brands they love and trust.
Comcast NBCUniversal has an incredible array of brands and ways to deliver those brands and experiences for consumers.
Too many companies want their brands to reflect some idealised, perfected image of themselves. As a consequence, their brands acquire no texture, no character and no public trust.
Inequality of wealth and incomes is an essential feature of the market economy. It is the implement that makes the consumers supreme in giving them the power to force all those engaged in production to comply with their orders. It forces all those engaged in production to the utmost exertion in the service of the consumers. It makes competition work. He who best serves the consumers profits most and accumulates riches.
There are many amazing female directors that made work in more skewed times, so we should be thankful for the boundaries they pushed through.
Let's hope brands recognize that the true power of this technology is not its reach but its ability to communicate substance that adds meaning to our lives. Otherwise, brands will be investing in technology that consumers simply won't buy.
It is not true at all that a free market will ensure a democracy. It doesn't. There must be a balance between a free market and some regulations which are essential in order to safeguard the interests of consumers and of people in general.
It's amazing to be an incubator. Many of my muses have gone on to other brands.
I know some brands second-guess working with me because I'm a boy that likes makeup. I think brands shouldn't just appreciate boys that wear makeup, but they should embrace it. And I feel like some brands forget they need personality. I have plenty of it.
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