I produce some of my music videos on a $200 budget. But I produce most of my videos on zero budget. I have a studio in my apartment - which is actually just a green screen I have tacked on my wall and some lamps to light everything.
Some people draw a line between music videos and short films, looking down on music videos as a format, but there's so much potential in music videos.
All true artists in the world from all countries and all genres are influenced by Michael Jackson. There were music videos before Michael Jackson, and there were music videos after Michael Jackson. He brought such a huge change in the marketing and positioning of the music video.
I was very pleased to find that once I had records out music videos were starting to happen, so I directed some of my own music videos and got to experiment in other areas of expression.
I didn't make music videos in order to make a movie. Music videos were the goal for me, so it was never a step to something else. I approached it seriously.
Music videos were an outlet. They were the jobs most easily available to me, but creatively, they're also so free form; there are no rules whatsoever.
There was a time when stars were made out of music videos but today singers rely on actors to make their singles hit. I find that sad.
Adam does most of the work when it comes to videos and he basically does the same as I do with the lyrics. The videos are his visual interpretations of our music.
The 'Work Hard, Play Hard' video shows how much a part of music the fans can really be. With the help of SanDisk, we were able to create the first-ever music video to be made using fan videos shot only from their mobile phones.
I started studying filmmakers, and I would say early on the ones that really inspired me the most were like the field magicians of music videos.
I'm obsessed with music videos, and I just go on marathons of watching a ton of music videos.
One of the most positive takeaways I've had from 'SNL' is when we'd make videos back in the day: we'd just write material as we were inspired, and so, in a given year, we'd only put out two or three videos.
Most of music videos were short films - they had dialogue, action sequences. I shot with cranes and helicopters. I wanted to created cinema-like moments.
Late night chaining of videos and basically obsessing are rare for me, and often I've never even seen the videos of my favourite songs. That said, in terms of my own personal magic, video has probably rated lower than most music fans.
Music videos were this lucky career opportunity. They were assignments. I was providing a service, and they were meant to be punchy and gimmicky and fun.
We have tons of live performances that we're putting on there. We have music videos. There's a music video for the song called I Am Jesus what is one of the funniest music videos, like we just could not find a place for it in the movie, but it's like crazy funny. And we have the whole video.