A Quote by Guy Kawasaki
If you have more money than brains, you should focus on outbound marketing, If you have more brains than money, you should focus on inbound marketing.
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Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
For I consider brains far superior to money in every way. You may have noticed that if one has money without brains, he cannot use it to his advantage; but if one has brains without money, they will enable him to live comfortably to the end of his days.
I think we should focus more, rather than less, on mobilising the middle classes. They often have a bit of time and money to contribute to change.
If you could distill this down to a single principle its that the best marketers in the world know MARKETS first and foremost, and secondly they're students of MARKETING. It's more important to know a MARKET than to know MARKETING, and I teach people MARKETING! And so, as far as this seminar is concerned, it's all about knowing a market, and it's so thorough that even if you don't have personal experience in that market you can still go into it and find out, what are the things that people will pay money for!
You should remember that though another may have more money, beauty, and brains than you, when it comes to the rarer spiritual values such as charity, self-sacrifice, honor, nobility of heart, you have an equal chance with everyone to be the most beloved and honored of all people.
Real time is a new mindset in marketing, and that's what inbound marketing is all about.
If minds are wholly dependent on brains and brains on biochemistry, and biochemistry (in the long run) on the meaningless flux of the atoms, I cannot understand how the thought of those minds should have any more significance than the sound of the wind in the trees.
We must learn that competence is better than extravagance, that worth is better than wealth, that the golden calf we have worshiped has no more brains than that one of old which the Hebrews worshiped. So beware of money and of money's worth as the supreme passion of the mind. Beware of the craving for enormous acquisition.
Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment. We see companies expanding their focus from products to consumers to humankind issues. Marketing 3.0 is the stage when companies shift from consumer-centricity to human-centricity and where profitability is balanced with corporate responsibility.
The captains of industry are not hunting money. America is heavy with it. They are seeking brains - specialized brains - and faithful, loyal service. Brains are needed to carry out the plans of those who furnish the capital.
I told our employees several times, 'Let's focus on the end user, let's focus on committing to society, and focus on the crisis and doing the right thing, show our corporate social responsibility.' Don't focus on marketing and sales. That's horrible culture.
True divine guidance asks you to focus on service. False guidance is more ego-oriented, more about what's in it for you - for example, more focused on making money for its own sake. True guidance may help you make money, but it won't focus on that.
I found marketing to be highly descriptive and prescriptive, without much of a foundation in deep research. I brought in economics, organization theory, mathematics, and social psychology in my first edition of Marketing Management in 1967. Today Marketing Management is in its 15th edition and remains the world's leading textbook on marketing in MBA programs. Subsequently, I wrote two more textbooks, Principles of Marketing and Marketing: an Introduction.
Brains affect brains through far more means than words and listening.
Brains are far more important than money or connections. Everyone and anyone can create a business out of their bedroom.
Many people focus on the 4 percent rule, which essentially says that as long as you withdraw no more than 4 percent from your retirement accounts each year, the money should last you 30 years.
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