A Quote by Guy Kawasaki

Provide good content and you’ll earn the right to promote your product. — © Guy Kawasaki
Provide good content and you’ll earn the right to promote your product.
If you provide enough value, then you earn the right to promote your company in order to recruit new customers. The key is to always provide value.
There are several key pieces to keeping audiences engaged, and the evolution of that. One is a content-first strategy because you need to provide the best possible product, no matter what your brand is, it's got to be a great, incredible product first.
Content marketing is one of the most effective ways to promote your business online - but only when it's done right.
You need to earn the right to promote.
If you have an outstanding product, world class content, or something else that sets you apart, then you can step back and start thinking about how to promote it.
If you don’t believe in your product, or if you’re not consistent and regular in the way you promote it, the odds of succeeding go way down. The primary function of the marketing plan is to ensure that you have the resources and the wherewithal to do what it takes to make your product work.
I think the yearning for a different product is really strong. WWE hasn't had any significant change since, what, 2001 in wrestling? WWE provides so much good content. Just good, wholesome content, but they're still the only one.
Even if you are a superstar, you have to give your audience some content. Because there is so much good content out there that people consume today. To sustain this, you have to nurture good content and writers.
Our Fly Smart philosophy is about investing only on those points of differentiation that pay for themselves, that earn a revenue premium commensurate with what it costs us to provide that product or service.
I love cars; I like the idea of manufacturing something, having a product, a hard product to sell and promote, but as time went on, I recognized that car companies are so bureaucratic and so ossified that it would take forever to work your way up. And so I went into consulting.
Technology creates the context for persuasion, but content persuades. Technology helps get content to the right people at the right time. The content still has to influence. Delivering the wrong content at the right time is as bad as delivering the right content at the wrong time.
I think that in an Internet age, content is content. As long as you can stand up on the merits of what you're doing right at that moment and aren't just relying on your success in doing something else, it's all good; people will respect you.
Basically, you're selling a world as an actor, right? I mean it's like any sales person: if you believe in your product, you know your product, you sell it a lot better.
People selling content internationally need to be highly focused on selling the right product to the right buyer. If things don't succeed on a particular network, they're not going to stay on very long.
Too many companies believe that all they must do is provide a 'neat' technology or some 'cool' product or, sometimes, just good, solid engineering. Nope. All of those are desirable (and solid engineering is a must), but there is much more to a successful product than that: understanding how the product is to be used, design, engineering, positioning, marketing, branding-all matter. It requires designing the Total User Experience.
The goal of content marketing is to create content that people actually want to read/view. If you're being blatantly promotional, there's a good chance your content marketing efforts are falling flat.
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