A Quote by Guy Kawasaki

Original visions are often wrong. Companies have to morph as they learn what customers don't want.

Guy Kawasaki

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Companies Customers Learn Often Original Visions Want Wrong

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Guy Kawasaki
American - Businessman
Born: August 30, 1954

Major brands don't know what to do with happy customers. They make it hard for customers to say thanks and way too often companies don't celebrate and embrace customers' positive gestures.

Paul Walker

Companies that grow for the sake of growth or that expand into areas outside their core business strategy often stumble. On the other hand, companies that build scale for the benefit of their customers and shareholders more often succeed over time.

Jamie Dimon

Most companies don't want their data co-mingled with other customers. Small companies will tolerate it.

Larry Ellison

I'm speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information. They're gobbling up everything they can learn about you and trying to monetize it. We think that's wrong. And it's not the kind of company that Apple wants to be.

Tim Cook

I don't think it's wrong for companies to work with the government. What's important is being trustworthy and honest with customers.

Alex Stamos

Companies that build scale for the benefit of their customers and shareholders more often succeed over time.

Jamie Dimon

Often people say they can't base their strategies on customers because customers make unreasonable requests and because customers vary too much. Such opinions reveal serious misconceptions. The truly outside-in company definitely does not try to serve all the needs of its customers. Instead, its managers are clear about what their organization can and should do for customers, and whatever they do they do well. They focus.

Barbara Bund

Often, very talented technical people find it extraordinarily difficult to take the viewpoint of customers, who are often ignorant about the technology and who may have strong and perhaps incorrect prejudices about it. The technical people may believe, deep down, that they know better what customers "should" need. Customers, of course, have a different perspective. They want products that will solve customer problems and provide other customer benefits, and will do so without undue risk or cost. Not infrequently, customers view advanced technology itself as a risk.

Barbara Bund

Companies should always want to delight their customers.

Guy Kawasaki

The visions we offer our children shape the future. It _matters_ what those visions are. Often they become self-fulfilling prophecies. Dreams are maps.

Carl Sagan

Now, I don't mean to say that being wrong is the same thing as being creative. What we do know is, if you're not prepared to be wrong, you'll never come up with anything original. If you're not prepared to be wrong. And by the time they get to be adults, most kids have lost that capacity. They have become frightened of being wrong. And we run our companies like this, by the way, we stigmatize mistakes. And we're now running national education systems where mistakes are the worst thing you can make.

Ken Robinson

Companies that hire employees..that are deeply passionate create companies that customers are really really passionate about, and those are the companies that have strong brands.

Brian Chesky

Do whatever you please, follow your own star; be original if you want to be and don’t if you don’t want to be. Just be natural and gay and light-hearted and pretty and simple and overflowing and general and baroque and bare and austere and stylised and wild and daring and conservative, and learn and learn and learn. Open your mind to every form of beauty.

Constance Spry

We must learn what customers really want, not what they say they want or what we think they should want.

Eric Ries

Companies cannot really see beyond their current customer base. They explicitly or implicitly do things to protect their current customers. And the last person to want real change is your customer. This is why most new ideas come from small companies that have nothing to lose.

Nicholas Negroponte

HubSpot's CRM and Sidekick are perfect for companies that want to transform how they attract, engage, and delight prospects, customers and leads and want sales technology that matches today's buying process.

Brian Halligan

A Quote by Guy Kawasaki

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