A Quote by Guy Kawasaki

Companies can add value and simultaneously promote themselves if their product or service truly improves the lives of their customers. I mean really improve lives, not wishful thinking, rationalization. That's the acid test.

Guy Kawasaki

Quote Topics

Acid Add Companies Customers Improve Lives Mean Product Promote Really Service Simultaneously Test Themselves Thinking Truly Value Wishful Wishful Thinking

Quote Author

Guy Kawasaki
American - Businessman
Born: August 30, 1954

I believe that companies that have the opportunity to improve the lives of their customers and communities have the responsibility to do so.

Dan Schulman

I see "demand creation" as a 20th-century construct that's bound up with advertising. It's an outmoded view of marketing that says, "First, we build a product or service, then we advertise it into people's lives." Embedded this view is the belief that companies control brands. This is a myth. My message all along has been that brands are actually created by customers, not companies. Companies only provide the raw materials - the products, messaging, behaviors - that people use these to create brands.

Marty Neumeier

I've never gone into business to make money. Every Virgin product and service has been made into a reality to make a positive difference in people's lives. And by focusing on the happiness of our customers, we have been able to build a successful group of companies.

Richard Branson

Successful companies create value by providing products or services their customers value more highly than available alternatives. They do this while consuming fewer resources, leaving more resources available to satisfy other needs in society. Value creation involves making people's lives better. It is contributing to prosperity in society.

Charles Koch

Technologists provide tools that can improve people's lives. But I want to be clear that I don't think technology by itself improves people's lives, since often I'm criticized for being too pro-technology. Unless there's commensurate ethical and moral improvements to go along with it, it's for naught.

Jaron Lanier

That's a very critical phase in customer service because you can start to really understand what part of customer service has value to customers and what part is bothering customers.

Sanjay Kumar

When the functionality of a product or service overshoots what customers can use, it changes the way companies have to compete. When the product isn't yet good enough, the way you compete is by making better products. In order to make better products, the architecture of the product has to be interdependent and proprietary in character.

Clayton Christensen

If you think of the product as a service, then the separate parts make no sense - the point of a product is to offer great experiences to its owner, which means that it offers a service. And that experience, that service, comprises the totality of its parts: The whole is indeed made up of all of the parts. The real value of a product consists of far more than the product's components.

Donald A. Norman

Fundamentally, if people don't feel like their lives are valued and they don't value their lives, they're not going to value their neighbors' lives.

Lori Lightfoot

Customers are a great way to finance a business for many reasons. First, customer financing is typically non dilutive. They want something from you other than equity in your business. Customers also help you fit your product to the market. And customers will help debug and improve the quality of the product.

Fred Wilson

The most successful marketer becomes part of the lives of their followers. They follow back. They wish happy birthday. They handle problems their customers have with products or service. They grow their businesses and brands by involving themselves in their own communities.

Marsha Collier

Wishful thinking did not give Oregonians the bottle bill. Wishful thinking did not give the public access to beaches. Nor can we expect wishful thinking to turn around a decades-long disinvestment in our higher education system.

Ted Wheeler

Books can truly change our lives: the lives of those who read them, the lives of those who write them. Readers and writers alike discover things they never knew about the world and about themselves.

Lloyd Alexander

No product is an island. A product is more than the product. It is a cohesive, integrated set of experiences. Think through all of the stages of a product or service - from initial intentions through final reflections, from first usage to help, service, and maintenance. Make them all work together seamlessly. That's systems thinking.

Donald A. Norman

Success to me means serving a calling higher than yourself that improves the lives of everyone and is done completely in the name of service.