A Quote by Guy Kawasaki
As communicators and marketers, people are so accustomed to thinking from the 'top down.' Finding the great analyst or the famous journalist who will endorse what you do and tell the rest of the world to go and buy your product.
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Marketers know that if people you respect - perhaps laughably including entertainers and athletes - say they like a product, you're more likely to buy.
It's the disease of thinking that a having a great idea is really 90% of the work. And if you just tell people, 'here's this great idea,' then of course they can go off and make it happen. The problem with that is that there's a tremendous amount of craftsmanship between a having a great idea and having a great product.
Some analysts think people come into our shops and then go and buy the product on the Internet, but the manufacturer knows if the customer can't see the product and assess it, they won't buy.
I will never endorse a fairness product because I was not comfortable growing up being the darkest person in my family. Also, I won't endorse alcohol, as I believe that it's not good for health.
You go on Facebook, you buy social advertising. And you can very cost-effectively target people who are in the market for your product from all over the world.
Image is one of the most important aspects in branding. People identify you and your actions with your name and the product you endorse. The image that you show to fans, followers, consumers, etcetera will affect your marketability and your overall appeal to diverse audiences.
In the past, great communicators were great orators, but great communicators today sound conversational, and interrupting is common in conversation. And public discourse is now more about entertainment than enlightenment.
The way to a beautiful, strong, healthy body is to start by trusting yourself right now. Let go of the struggle and surrender to your body's needs. Your intuition will tell you what to eat. It may direct you to exercise vigorously, in which case you'll enjoy it, or it may tell you to slow down and rest. It may tell you to stay in bed all day, or it may tell you to get up early. There are no rigid rules. Your body knows perfectly well what's good for it.
Nobody makes bouillabaisse from scratch. It's all a bunch of malarkey. Even the restaurants buy a commercial-grade product. I had a very famous chef tell me that.
A buyer can buy anything from wherever he gets it cheap. Where will the Indian trader or farmer go in this case? Are we ready to see people sitting with their product and no international retailer wanting to buy from them?
There are two kinds of people... There are the dreamers who go and buy, and there are the doers who go and make. And I've always recognized that. So the dreamers are what support our company because they will buy the product that they could make if they wanted to, had time to, or were so inclined to.
You came to tell us that the great cities are in favour of the gold standard; we reply that the great cities rest upon our broad and fertile plains. Burn down your cities and leave our farms, and your cities will spring up again as if by magic. But destroy out farms and the grass will grow in the city...You shall not press down upon the brow of labour this crown of thorns. You shall not crucify mankind upon a cross of gold.
Filmstars endorse beauty products, which at times they might not even use. We endorse the product and make innocent people in India spend their money on buying the same products.
People who buy your product or use your service don't care how tall or short you are, or what gender you are, or your age. It is irrelevant. That is not the basis on which your product is judged.
San Francisco is one of my favourite cities in the world...I would probably rank it at the top or near the top. It's small but photogenic and has layers...You never have problems finding great angles that people have never done.
Whether you're selling soft drinks, snack foods or a sport, all good marketers know it is important for every single person to want to buy their product.
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