A Quote by Guy Kawasaki

The most powerful way to convince the interviewer that you can do the job is to show how much you already know about the industry, the company, and the products/services of the company. In other words, enchant the interviewer with how much you already know.
Microsoft is a much bigger company than Qualcomm - a much bigger company - and there were a few days where I thought, 'I don't know if I can do this. It's huge.' My job was to come into the company and grow new businesses, and I thought, 'I'm not sure,' but it's all worked out pretty well.
I know how to do science. I know how to make things. I don't know how to run a company. Now that's a really tough job.
I was a standup comic, which doesn't necessarily mean you interact with people all that much. In fact when I did shows, I wouldn't talk to the audience very much. Then my friend offered me a radio show, and I thought, you know, I'll try talking to people and see what kind of interviewer I was.
When you're coming into a company and, you know, have to do a transformation, what you really want to do is look at the company and say, 'Okay, here are the parts that the company does well. How do we get those genes to hyper-express? The genes that are getting in the way, how do you turn those off?'
People have learned a lot about my company and now they realize, my company is much bigger, much more powerful than they ever thought. We're in many, many countries, and I'm very proud of it.
The key to investing is not assessing how much an industry is going to affect society, or how much it will grow, but rather determining the competitive advantage of any given company and, above all, the durability of that advantage.
I think you'll be surprised at how much more production you can get out of employees if you respect them, befriend them, let them know they're crucial to the company - and then show by example how important it is to put their nose to the grindstone.
Publishing is the only industry I can think of where most of the employees spend most of their time stating with great self-assurance that they don't know how to do their jobs. "I don't know how to sell this," they explain, frowning, as though it's your fault. "I don't know how to package this. I don't know what the market is for this book. I don't know how we're going to draw attention to this." In most occupations, people try to hide their incompetence; only in publishing is it flaunted as though it were the chief qualification for the job.
Everybody knows things are not the same. The people running the TV end of a major vertically integrated company know how much money a successful show can make.
By the way, how much does NASA cost? It's half a penny on a dollar. Did you know that? ... The most powerful agency on the dreams of a nation is currently underfunded to do what it needs to be doing, and that's making dreams come true ... How much would you pay for the universe?
What I always tell people about Trump, or Kellyanne Conway, or Sarah Sanders, is that when you are interviewing these people, it is really more about the interviewer than the interviewee. What I mean by that is that the interviewer has to be ready to interrupt, fact-check, challenge, rebut.
Virtually every company will be going out and empowering their workers with a certain set of tools, and the big difference in how much value is received from that will be how much the company steps back and really thinks through their business processes, thinking through how their business can change, how their project management, their customer feedback, their planning cycles can be quite different than they ever were before.
You know, I'm behind my company. My company has been a big part of my life. And it's not that I been buying a company or that my father bought a company and tried to do something out of it. You know, it's not the same thing. It's my name, it's my company, it's my signature.
My biggest fear is that we [Unilever company] at one point in time will not be able to attract the best and brightest [workers]. I don't worry so much about the business, the strategy. If we can continue to attract the best, I know they will ultimately figure out how to run the company in a very tough environment.
At Travelers, we were much more opportunistic. It was very successful, but it wasn't an integrated financial services company. We had a property casualty company, a life company, a brokerage company. We were a financial conglomerate. It wasn't a unified, coordinated strategy of any sort. When it merged with Citi, that became a big issue; Citi, at that time, wasn't yet a fully integrated, coordinated company.
A good company delivers excellent products and services, and a great company does all that and strives to make the world a better place.
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