A Quote by Guy Kawasaki
I don't think Steve Jobs nauseated people when talking about how great Apple stuff was. The reason why he didn't nauseate people is because it was true. The start of all great marketing is to have a great product.
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Here's how Apple does marketing in a nutshell: Make a great product, then let people know about it. That's it. Neither aspect of that is easy, but the important thing is it has to happen in that order. It all starts with a great product.
I think running Apple is a great job, but it suits Steve Jobs so well. I wouldn't want to be the person that ran Apple after Steve, but he has a great job.
Steve Jobs did not start started Apple as a scam. But he understood early on the power of marketing. The idea of the computer as a bicycle for the human mind - I think that was something he believed. He believed in making people comfortable with these machines, which is why he spent so much time thinking about how to design them a certain way, how to make them so user-friendly and interactive, and why he spent so much time studying the Zeitgeist.
If people are talking about you, that's great. You start making more money, that's great. You get to go to weird places, that's great. The music industry is weird, especially with the Internet. People are calling you all kinds of weird stuff, like 'jangly.'
Talking about jobs, and people - I don`t care if you`re a Democrat or Republican, they want jobs. And Sanders is talking about it and [Donald]Trump is talking about it and bringing jobs back and making our country great again.
Yeah, I think that his great creation was not any one product but a company in which creativity was connected to great engineering. And that will survive at least while the current people who trained under Steve are there.
I think what people love about the Steve Jobs story is not just the track record at Apple, but that comeback story, that he was thrown out of Apple, came back and built the company even greater. And that perseverance is so important in terms of entrepreneurship. And nobody is a better role model for that, for all entrepreneurs all over the world than Steve Jobs.
We saw — we conducted the experiment. I mean, it’s been done. We saw Apple with Steve Jobs. We saw Apple without Steve Jobs. We saw Apple with Steve Jobs. Now, we’re gonna see Apple without Steve Jobs.
We saw - we conducted the experiment. I mean, it's been done. We saw Apple with Steve Jobs. We saw Apple without Steve Jobs. We saw Apple with Steve Jobs. Now, we're gonna see Apple without Steve Jobs.
A lot of people have said a lot of great things about Steve Jobs. And for good reason: he built the world's second-most valuable company, with billions in profits and products that have improved every aspect of our lives. But Steve didn't get there by being a soft, fluffy, Kumbaya-type leader.
Tulips come up in spring for no reason. Of course, you planted bulbs and now in April the earth warms up. But why? For no reason except gravity. Why gravity? For no reason. And why did you plant red tulip bulbs to begin with? For beauty, which is itself and has no reason. So the world is empty. Things rise and fall for no reason. And what a great opportunity that is! You can start writing again at any minute. Let go of all your failures and sit down and write something great. Or write something terrible and feel great about it.
When a brand says, 'Our product is great, and we think it'll be great for anyone that loves it, too,' that's the ultimate marketing message.
You know what i can't understand? You have all these people telling you all the time how great you are, smart and funny and talented and all that, i mean endlessly, i've been telling you for years. So why don't you believe it? why do you think people say that stuff, Em? Do you think it's a conspiracy, people secretly ganging up to be nice about you?
I have a great affection for people who are intellectually engaged with the world, and who don't treat everything superficially. And I think, when people talk about nerdiness, what they're really talking about is smart people who who are trying to think hard about the world. And I don't think that's an insult, I think that's a great thing.
To buy an Apple product is to bet on the longevity of the closed system to which we've committed ourselves. And that system is embodied - through marketing as much as talent - by Steve Jobs.
Steve Jobs made the case to Xerox PARC execs directly that they had great technology but that Apple knew how to make it affordable enough to change the world. This was very open. In the end, Xerox got a large block of Apple stock for sharing the technology. That's not stealing outright.
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