A Quote by Gwen Ifill
Diversity is essential to the success of the news industry, and journalists must include diverse voices in their coverage in order to reach a broader audience. We have stories to tell, but many in our audience have stopped listening because they can tell that we're not talking about them.
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The media is the only business in the world where the customer is always wrong. If you're a news consumer, if you're a customer, and you complain to them, they will tell you that you are not sophisticated enough to understand what they do, and they're tell you to go listen or watch somewhere else. They're not even really doing the news for you. They're doing news for other journalists and other people in government because that's their real audience.
I do not choose my listeners. What I mean is, I never write for my listeners. I think about my audience, but I am not writing for them. I have something to tell them, but the audience must also put a certain effort into it. But I never wrote for an audience and never will write for one, because you have to give the listener something and he has to make an effort in order to understand certain things.
...You believe that the kind of story you want to tell might be best received by the science fiction and fantasy audience. I hope you're right, because in many ways this is the best audience in the world to write for. They're open-minded and intelligent. They want to think as well as feel, understand as well as dream. Above all, they want to be led into places that no one has ever visited before. It's a privilege to tell stories to these readers, and an honour when they applaud the tale you tell.
The weakness of cable news is that it chases its audience around. Your audience wants fast-paced, popular news. It needs real news. Cable news changes its stripes based on audience reaction. Viewers are reacting well to breaking news? You probably do more breaking news than you need to. The struggle is building something so that people will come to you, as opposed to constantly changing what you are because you're unsure of where the audience is.
Book critics certainly are judges who wield a tremendous amount of power in terms of whether or not a book will reach a wider audience. That's one of the reasons why I try to give coverage to books written by Latinx writers; too many worthwhile works of literature do not get the kind of coverage they deserve, and I've certainly seen that with respect to books written by writers of color. But there are some wonderful, diverse writers out there who mentor and otherwise support those voices that often have been ignored by much of the mainstream press.
This is my life - I want to tell stories. There is something huge inside me that pushes me to tell stories, and tell stories for an audience and everybody.
But the general audience, if you want to grow your audience you need to tell stories, you need to have characters, and that's how you bring them in. That's my favorite part of the business.
YouTube is an amazing platform to talk about social issues because it gives people the ability to tell their own stories and reach audience around the world who may otherwise never be exposed to these people and conversations.
I'm conflicted with theater in the city because you want to reach a diverse audience, and that audience doesn't typically go to the theater.
As far as I'm concerned, an audience is an audience. Whether it's an audience in Hull or the National Theatre, that's who you play to. It's not money - it's good to get some, but that's not why I do it. You do it because you have to, to tell a story.
Before the web and these highly focused entities, journalists got to decide what was important to tell their audience and educated their readers. Now, journalists have to try and understand what their consumer actually wants to read and what angle they are looking for in order to keep audiences engaged in a highly competitive world.
Work hard and find stories you want to tell from your heart. The great thing for women is that there are so many stories which haven't been told from our perspective and there is a huge audience just waiting to watch it.
Tell them stories. They need the truth you must tell them true stories, and everything will be well, just tell them stories.
You want to go to a place where you work every day, where you get to tell stories that look and feel like the audience in America that are watching. You're really limited, if you walk into a room and you can just tell stories about that. So, we've been really blessed.
If we're going to reach a broader audience, we have to stop thinking about that audience strictly in terms of teenage boys or even teenage girls. We need to think about things that are relevant to normal humans and not just the geeks we used to be.
I want to tell stories which require something of an audience, by way of thought, argument, emotion, because I'm more often in an audience than I am a maker of films, and that's the kind of movie I want to see.
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