Such platitudes as "If you believe it, it will happen," "If you give 100%, you get 100%," "Good things happen to good people" people utter when we don't know what else to say. There's comfort in platitudes, and every so often they're accurate, but mainly they're hollow words. It's a sign of how little we're able to directly address the world around us. The language of the times reveals our avoidance.