A Quote by Hamdi Ulukaya
Just about anyone can make a good product, but it's the people that count. In the end, it's the employees who will take it from a kitchen-table idea to the next level. There are a lot of important things in business, but the people portion comes first.
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I believe more and more that this business is about people. People, people. The idea is to make friends at the retail level, the warehouse level, let people see you exist, can form sentences and have an interest in something other than yourself.
I don't think the entertainment business in general will ever just be okay with how people are. I think we're in a business that critiques everything we do, and you kind of just take it with a grain of salt. I look at my grandmother, and I think she's aged beautifully, so I hope that I could be a smidgen of how she's aged. There's nothing you can do. All you can do is take of yourself and do the things that make you feel good and make you healthy and age appropriately, but there's always going to be people out there are going to say something, and there's nothing you can do about it.
A job on a newspaper is a special thing. Every day you take something that you found out about, and you put it down and in a matter of hours it becomes a product. Not just a product like a can or something. It is a personal product that people, a lot of people, take the time to sit down and read.
I think a lot of people - to be candid about it - are like, if Donald Trump can be president, so can I. And I think there's a whole crop, a new generation of people who aren't on the tip of anyone's tongue, just like Bill Clinton wasn't on anyone's tongue; just like a lot of people didn't expect Barack Obama to take off like he did. I think we will have a lot of new people running, and there are obviously a lot of fantastic people who have run before, or standard-bearers, right. All right. So, I think there's just going to be a ton of those people.
I think a lot of people end up making sequels to movies just because the first one did a lot of business, and I think what people have learned is that it doesn't matter if the first one did a lot of business or that people want to go see another one just to see another one.
If you run a business, if you are responsible for a lot of people, you come to grips with the reality that you have to have discipline. You have to protect the enterprise in order to take care of the employees. So, therefore, you can't be wasteful. You can't squander things, or you jeopardize other people.
You can't survive if you don't make money. But as far as I'm concerned, we never, ever make a product with the idea that we'd make a lot of money. We make products because we're inspired by the idea that people will love it.
So my resolution this year is: I'm not a money guy, but I want to make our next product a commercial success, so that people will say, 'Hey, there's a huge market out there. If you make a high-quality games that can touch people, it's going to do great business.
I don't care if people even discuss what I did. But if anyone is ever sitting around the kitchen table talking about my career, I hope they say they enjoyed watching me play. That's good enough.
My first attempt at a business was a jumble sale which I ran at the end of my next door neighbour's drive. I used to rummage through her garage, looking for anything that I thought people might buy. I'd then set up a table and try to sell what I could to the people walking by.
When employees tell you about their good ideas for the business, don't limit your response to asking questions, taking notes and following up. If you can, ask those people to lead their projects and take responsibility for them. From those experiences, they will then have built the confidence to take on more and you can take a further step back.
I like the communication and trust that comes from a long-term relationship. When you really know people as musicians and as people, you feel you can really count on them. That frees you to take more chances and ... it takes the music to a higher level. It translates into a better product for audiences. There are two levels to these relationships. The first level is being with guys for the first few years, you're getting used to guys - he's got this to offer, he's got that to offer, I don't like this, I do like this. You both praise them and are critical as you get to know one another.
If I ever took a business public, I wouldn't want to take the shares off the table. I don't want people thinking I'm doing it just to make money and then going to run for the hills. I think that's a very important distinction.
People love that kind of beginning, middle, and end. They like that comfort of turning on the TV week-to-week and being entertained with a good story. There's nothing wrong with TV franchises because, first of all, they're successful. They just make people feel good and hopefully make people think about other people.
I remember my first kisses with a lot of people, and they're rad experiences. And you don't have to really take it to that next level because that's what keeps it exciting.
The fact of the matter is: when you're doing a project, you try to make it better every moment. And a lot of people get frustrated. But I surrounded myself with a good team of people and I'm really proud of the work we've all done. All I can say is - I've learned this in my business - don't let the process frustrate you; focus on the end. Because the end is pretty wonderful. Just fight it out.
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