A Quote by Hans-Ulrich Obrist
In this new age of GPS, Google Earth and multidimensional digital maps, mapping is suddenly hugely relevant again.
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Google Earth has become a little bit of an icon in our society. You get on maps and you wanna see what the quality of the road's like, you go on Google Maps.
I suspect losing paper maps but gaining GPS and online maps is a similar step function: maps still exist, but they're vastly more useful, not to say permanently up to date, in their new form. Again, I won't be shedding any tears, but I'll keep a paper road atlas in the back of my car for another few years, I think, Just In Case.
On the Internet you can swap GPS details and use tools like Google Maps. It's amazing.
I do want to emphasize that we've seen an explosion in the use of Google Maps and Google Earth for education. The earth is a special place. It is our home and it's why we're all here. And the ability to see what's really going on the earth, the good stuff and the bad stuff, at the level that you can, is phenomenal.
We know that Google Earth and Google Maps have had a tremendous impact on Google traffic, users, brand, adoption, and advertisers. We also know Google News, for example, which we don't monetize, has had a tremendous impact on searches and on query quality. We know those people search more. Because we've measured it.
Google's competitors argue that Google designs its search display to promote Google 'products' like Google Maps, Google Places, and Google Shopping, ahead of competitors like MapQuest, Yelp, and product-search sites.
I left Google after four years of working on Google Maps, search, and Google TV as a product marketing manager. I knew I wanted to do something on my own.
Google's founders have had a good eye for imagining what technologies will be significant in the near future. No one asked Google to develop self-driving cars, but it helped them with street views for Google Maps.
When we find a fossil, we mark it. Today, we've got great technology: we have GPS. We mark it with a GPS fix, and we also take a digital photograph of the specimen, so we could essentially put it back on the surface, exactly where we found it.
Mapping and visualization is a huge area of work and is of interest to many people. We're working on reinventing a new kind of 3D cartography to make it easier to tell stories with 3D maps.
More than a billion people have downloaded Google Earth. More than a billion people use Google Maps. They are very comfortable tools for people to explore the planet in high resolution.
Specifically choose not to take a GPS. Just create a challenge. You can climb Everest or walk across Antarctica with minimal gear and still have that sense of adventure. But in terms of exploration, Google Earth has this world mapped down to the square foot.
Finding a store that sells synthetic hair in Kigali is easier than locating a Starbucks in New York City without Google Maps.
For the US, GPS are a form of sovereignty! It is hardly surprising, then, that the EU has proposed its own GPS in order to be able to localize and to compete with the American GPS.
A location-aware tablet will let us use what's called geodesign to compose participatory, what-if scenarios onsite, using maps that several people can share - something we could always do with paper but that's been a challenge with digital maps in the field.
I often use the iPhone as an example of how governments shape markets, because what makes the iPhone ‘smart’ and not stupid is what you can do with it. And yes, everything you can do with an iPhone was government-funded. From the Internet that allows you to surf the Web, to GPS that lets you use Google Maps, to touch screen display and even the SIRI voice activated system - all of these things were funded by Uncle Sam through the Defense Advanced Research Projects Agency (DARPA), NASA, the Navy, and even the CIA!
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