What was really tough for me was that Lars Magnus Ericsson founded Ericsson in 1876; we've always had a consumer product. And I'm the 16th CEO of Ericsson, and I decided that we don't have any consumer products anymore.
Our job and commitment is to rebuild Ericsson to be successful long-term.
Even if you buy a Finnish, Korean or American phone - it will be Ericsson on the inside.
I lose my cell phone so much that I switch it every month or so, but Sony Ericsson is usually what I use.
If something goes wrong with my switch, there's no way anyone from Bharti can do anything about it. An Ericsson guy is going to have to come and fix it. I don't manufacture it; I can't maintain or upgrade it. So I'm thinking, 'This doesn't really belong to me. Let's just throw it out.'
Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.
As an engineer by training, turning down the offer - getting to lead Ericsson, one of Sweden's greatest companies - is impossible.
We want to be number one, from the ingestion of content to the play-out to any type of channel. Everything between there, you should see Ericsson if you are a broadcaster, telecoms operator, or cable operator.
I look forward to joining the great team at Ericsson and work closely with existing and new customers around the world.
India is an important market for Ericsson, not only as a telecom market but also as a global hub for R&D.
Every single person in the world could be a genius at something, if they practiced it daily for at least ten years (as confirmed by the research of Anders Ericsson and others).
When I look into the Ericsson's mobility report that has predictions till 2018, the majority of people having mobile broadband by 2018 will be on 3G.
I was MCing in the playground, spitting lyrics over mobile phones - Sony Ericsson, Walkmans, W810s, the Teardrop Nokia phones, all of that. Vital equipment! I never even had a DJ set where a DJ's playing vinyl, and I'm spitting.
Medical tourism can be considered a kind of import: instead of the product coming to the consumer, as it does with cars or sneakers, the consumer is going to the product.
Technology is something we buy to sell to the customers. Ericsson, Nokia and IBM do technology for a living, so let's give it to them because they know best. It has made the business model of Bharti very, very sustainable.
I'm saying there's plenty of money out there for great consumer entrepreneurs with great consumer products attacking really big markets.
A cigarette is the only consumer product which when used as directed kills its consumer.