A Quote by Harold Coffin

When the product is right, you don't have to be a great marketer. — © Harold Coffin
When the product is right, you don't have to be a great marketer.
Cheap is the last refuge of a product developer or marketer who is out of great ideas.
If you're a marketer who doesn't know how to invent, design, influence, adapt, and ultimately discard products, then you're no longer a marketer. You're deadwood.
A great product will survive all abuse. Google Glass is a great product. How do I know? Every person I put it on (I did it dozens of times at 500 Startups yesterday) smiles. No other product has done that since the iPod.
I've been told I miss every pass made at me! It would be wonderful to have a partner, but in my mind, it has to be like making a product. The product has to be meaningful, impact people - it has to be a great product.
To me, a great company starts with a great product and ends with a great product.
In order to be a great marketer, you have to be focused and intense and look at scarcity, urgency, activity and passion in the marketplace.
Here's how Apple does marketing in a nutshell: Make a great product, then let people know about it. That's it. Neither aspect of that is easy, but the important thing is it has to happen in that order. It all starts with a great product.
To be a great concert marketer, we are shifting our focus from traditional media to online and mobile as direct ways to reach consumers.
Great design will not sell an inferior product, but it will enable a great product to achieve its maximum potential.
Great faith is the product of great fights. Great testimonies are the outcome of great tests. Great triumphs can only come out of great trials.
If you think of the product as a service, then the separate parts make no sense - the point of a product is to offer great experiences to its owner, which means that it offers a service. And that experience, that service, comprises the totality of its parts: The whole is indeed made up of all of the parts. The real value of a product consists of far more than the product's components.
If you want to become a great marketer, the place to start is actually selling. one on one, face to face.
Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
'Lucha Underground' is a fantastic product. They have the right people, talent, and backing up the product.
I'm a phenomenal fan of Elon Musk. I think he's the greatest. He's a disrupter, and I think he is a great marketer. And I love him.
Before product/market fit, your only job that matters is to build a great product.
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