A Quote by Hartmut Esslinger

The people in business must understand what they can achieve with designers. Designers have to understand that they really must deliver to business not just beautification, or another form of it, but substantial change.
Business people don't need to understand designers better. They need to be designers.
There are many design companies, but there are few designers who organize their own business and open it up to other designers.
As designers, we are the interface. Trying to make things understandable. That requires involving oneself with what's going on in the world. One must understand what people are, what they're up to, what they care about, how they feel.
Being in the music business, if we couldn't pull the fashions from designers and if designers couldn't use artists to show off their fashions, where would we be?
The music business inspires designers, and designers inspire the music business.
I understand marketing. I understand licensing. I understand the business side of our business. That comes from paying attention and wanting to do better, not just as an in-ring performer but as someone who loves the industry.
It is not coincidence that makes a designer but his continuity. And continuity means working and searching, working and fighting, working and finding, finding and seeing, seeing and communicating, and again working and searching. Designers must challenge the past, must challenge the present, must challenge the future; but first of all, designers must be true to themselves. Design is attitude.
My computer is a very complex gadget and it was designed by many designers, so why must the universe have only a single designer and not many designers?
I understand welfare because I lived it. I understand the difference between a want and a need. The Republican Party promised to bring welfare change. We must deliver on this promise.
I make films but I am trained as a designer. I come from this series of designers called critical designers, speculative designers.
The future is created at the intersection of business, technology, design, and culture. *In the Bubble* is an insightful and delightful explanation of this nexus and of how each force affects the others. Designers often miss a great deal in their educations about the real people who will use and inhabit their work. Thackara astutely illuminates a lot of what designers don't know they're missing.
Ukrainian business must really embrace global competition. We need to understand that competition for resources and clients is not with competitors from across the street or from another city, but with millions of businesses around the world.
I put up with the music business because I understand that I'm in the tradition, I'm in a tradition that's of far greater importance than the business I seem to be in. Everywhere I go in the world, people ask me about the business that I seem to be in, but I'm not really in that business.
I just check my Instagram. I get a lot of inspiration from there, I follow a lot of different designers and not really people in particular, just kind of designers and shops, certain stores that I love and just kind of draw inspiration from there and bookmark them.
I'm a firm believer that to really understand a business takes years, not months. As an investment analyst you think you understand a business from the outside, but the reality is that, once you are inside, you can go on learning for five or ten years.
As much as you need a strong personality to build a business from scratch, you also must understand the art of delegation. I have to be good at helping people run the individual businesses, and I have to be willing to step back. The company must be set up so it can continue without me.
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