A Quote by Helen Gurley Brown
It's unrealistic to think you can only have one good product. People are not that poor. They can buy what they want.
Related Quotes
Some analysts think people come into our shops and then go and buy the product on the Internet, but the manufacturer knows if the customer can't see the product and assess it, they won't buy.
Mutual funds charge 2% per year and then brokers switch people between funds, costing another 3-4 percentage points. The poor guy in the general public is getting a terrible product from the professionals. I think it's disgusting. It's much better to be part of a system that delivers value to the people who buy the product. But if it makes money, we tend to do it in this country.
Instead of creating aesthetically pleasing prose, you have to dig into a product or service, uncover the reasons why consumers would want to buy the product, and present those sales arguments in copy that is read, understood, and reacted to—copy that makes the arguments so convincingly the customer can’t help but want to buy the product being advertised.
Marketing implies that you want a public to relate to your product - if it's a product - in a way that makes them want to use it. That is only good or evil in relationship to what the product actually does.
As you get older, you tend to be a little less patient with people - people who are not prepared, people who have unrealistic expectations, people who make unrealistic demands, people who think they're more special than other people.
The only reason I was able to accomplish things is the great people willing to work with me. A company is a group of people organized to create a product or service, and that product or service is only as good as the people in the company - and how excited they are about creating it. I do want to recognize a ton of super-talented people. Without them, I would have accomplished very little. I just happen to be the face of the companies.
Consumers no longer want only a great product - they want to buy products from companies that align with their own character and values.
Customers don't know what they want. There's plenty of good psychology research that shows that people are not able to accurately predict how they would behave in the future. So asking them, 'Would you buy my product if it had these three features?' or 'How would you react if we changed our product this way?' is a waste of time. They don't know.
If you think the products don't match what you want from a product, don't buy it.
Advertisers like that because they want you to feel their product isn't normal - this perfume isn't normal, this set of lingerie isn't normal. The irony is that they are appealing to normal people to buy the product because they want them to identify with an exotic life that they don't lead.
Do more and understand that all wealth came from poor people either as the entrepreneurs or the consumers who buy the product that keeps the entrepreneurs in business.
The people that live in these districts, they don't want to watch it. They don't want to see their children die or killing other people. The only people that it is entertainment to are the people in the capital that have been brainwashed and are misguided and living in a completely unrealistic kind of world.
People don't want simply to buy the product, they want to have sympathy with the company too.
Good advertising can make people buy your product even if it sucks ... A dollar spent on brainwashing is more cost-effective than a dollar spent on product improvement.
I don't believe consumers want to see fuller-figured girls in ads. Because if they did they would refuse to buy the things they are seeing, and want to buy a different product. If people really want to see a change, they have to speak up on a daily basis to see that change. And I think that models who are suffering from an eating disorder, it is as sad to look at them as the person who is suffering from obesity or who is smoking outside their office or person who is drinking too much at the bar - everybody is suffering from something pretty much.
I was poor. When you're poor you work, and when you're rich you expect somebody to hand it to you. So I think being reasonably poor is very good for people.
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