A Quote by Helmut Schmid

Typography needs to be audible. Typography needs to be felt. Typography needs to be experienced.

Helmut Schmid

Quote Topics

Experienced Felt Needs Typography

Quote Author

Helmut Schmid
German - Actor
April 8, 1925 - July 18, 1992

In a world rife with unsolicited messages, typography must often draw attention to itself before it will be read. Yet in order to be read, it must relinquish the attention it has drawn. Typography with anything to say therefore aspires to a kind of statuesque transparency. It's other traditional goal is durability: not immunity to change, but a clear superiority to fashion. Typography at its best is a visual form of language linking timelessness and time.

Robert Bringhurst

Typography has one plain duty before it and that is to convey information in writing. No argument or consideration can absolve typography from this duty.

Emil Ruder

The better people communicate, the greater will be the need for better typography-expressive typography.

Herb Lubalin

Typography is a hidden tool of manipulation within society. All schools should be teaching typography; we should be fundamentally aware of how typographic language is forming out assholes.

Neville Brody

Lyric poetry is, of course, musical in origin. I do know that what happened to poetry in the twentieth century was that it began to be written for the page. When it's a question of typography, why not? Poets have done beautiful things with typography - Apollinaire's 'Calligrammes,' that sort of thing.

James Fenton

If you love it, you don't know much about typography. And if you hate it, you really don't know much about typography either and you should get another hobby.

Vincent Connare

Discipline in typography is a prime virtue. Individuality must be secured by means that are rational. Distinction needs to be won by simplicity and restraint. It is equally true that these qualities need to be infused wiht a certain spirit and vitality, or they degenerate into dullness and mediocrity.

Stanley Morison

Typography is the craft of endowing human language with a durable visual form, and thus with an independent existence. Its heartwood is calligraphy - the dance, on a tiny stage, of the living, speaking hand - and its roots reach into living soil, though its branches may be hung each year with new machines. So long as the root lives, typography remains a source of true delight, true knowledge, true surprise.

Robert Bringhurst

Music is an art form that doesn't need to be explained. It needs to be performed; it needs to be felt; it needs to be listened to; it needs to progress.