A Quote by Henry Giroux

The market-driven spectacle of war demands a culture of conformity, quiet intellectuals and a largely passive republic of consumers. — © Henry Giroux
The market-driven spectacle of war demands a culture of conformity, quiet intellectuals and a largely passive republic of consumers.
As a mode of public pedagogy, a state of permanent war needs willing subjects to abide by its values, ideology, and narratives of fear and violence. Such legitimation is largely provided through a market-driven culture addicted to the production of consumerism, militarism and organized violence, largely circulated through various registers of popular culture that extend from high fashion and Hollywood movies to the creation of violent video games and music concerts sponsored by the Pentagon.
If old consumers were assumed to be passive, then new consumers are active. If old consumers were predictable and stayed where you told them, then new consumers are migratory, showing a declining loyalty to networks or media. If old consumers were isolated individuals, then new consumers are more socially connected. If the work of media consumers was once silent and invisible, then new consumers are now noisy and public.
Since the 1960s, mainstream media has searched out and co-opted the most authentic things it could find in youth culture, whether that was psychedelic culture, anti-war culture, blue jeans culture. Eventually heavy metal culture, rap culture, electronica - they'll look for it and then market it back to kids at the mall.
Long-term, Congress needs to replace Obamacare with market-driven health reform that's affordable for everyday Iowans and empowers consumers.
A culture that values only what has succeeded before, where the first rule of success is that there must be something 'measured' and counted, is not a culture that will sustain alternatives to market-driven 'creativity.
Im happy to be a part of the conversation, if more young people are talking about fracking instead of twerking were heading in the right direction. The people that govern us dont want an active population who are politically engaged, they want passive consumers distracted by the spectacle of which I accept I am a part.
The people we call the prophets I think are the earliest dissident intellectuals, and they're treated like most dissident intellectuals - very badly. They're imprisoned, driven into the desert. King Ahab, the epitome of evil in the Bible, condemned Elijah as a "hater of Israel." This is the first self-hating Jew, the origin of the term. It goes right up to the present. That's the history of intellectuals.
Competitiveness demands flexibility, choice and openness - or Europe will fetch up in a no-man's land between the rising economies of Asia and market-driven North America.
McDonald's is the ultimate symbol of passive conformity.
Short-term market and economic prognostication is largely a fool’s errand, we invest according to a strategy that makes the need to rely on short-term market or economic assessments largely irrelevant.
The production of knowledge in schools today is instrumental, wedded to objective outcomes, privatized, and is largely geared to produce consuming subjects. The organizational structures that make such knowledge possible enact serious costs on any viable notion of critical education and critical pedagogy. Teachers are deskilled, largely reduced to teaching for the test, business culture organizes the governance structures of schooling, knowledge is viewed as a commodity, and students are treated reductively as both consumers and workers.
Being branded to some subset of your fans is important when it comes to creating films and characters they're not familiar with. It's enormously difficult to market to a global audience, and it's becoming more difficult. A brand matters to parents, whereas kids are largely driven by their urgent reaction to the product. In the future, where there are going to be choices that have to be made by parents because it will be prohibitively expensive to access everything, those will be driven partially by brand.
The capitalistic social order, therefore, is an economic democracy in the strictest sense of the word. In the last analysis, all decisions are dependent on the will of the people as consumers. Thus, whenever there is a conflict between the consumers' views and those of the business managers, market pressures assure that the views of the consumers win out eventually.
I encourage people not to be passive consumers of music and of culture in general. And feeling like, yeah, you can enjoy the products of professionals, but that doesn't mean you don't have to completely give up the reins and give up every connection to music or whatever it happens to be.
The culture of prosperity deadens us; we are thrilled if the market offers us something new to purchase; and in the meantime all those lives stunted for lack of opportunity seem a mere spectacle; they fail to move us.
The Middle East would always be an important trading partner in just a market sense, like America is a big market for us, Asia is a big market, Europe is a big market. You are going to have hundreds of millions of consumers there, from just a standard market point of view, from a very narrow American point of view.
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