A Quote by Henry Jenkins
From American Idol to The Matrix participatory media - where old and new media converge by involving fans - is influencing our culture by creating new forms of interactive storytelling. Yet by enabling people to participate in such various media they can converge as a crowd to alter the story to create new modes of engagement, some not necessarily endorsed by the creator - or the brands that back them.
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I would describe myself as a writer and a student of media. If there's a central idea in media theory, it's to take media as form. It might grow out of philosophical aesthetics or the study of literature and visual art, but the various strands of media theory converge in treating all of those as subsets of the study of media as form.
New media's not very old, hence the word new, so we don't know a lot of things about new media and by the time you've taught it it's probably out of date. I think it's much more beneficial to have an experiential lesson versus a classroom lesson in new media.
For me, the most important and distinguishing property of new media is interactivity. But how many people can actually create interactive games, animations, or simulations? Not very many. So, in my mind, very few people are truly literate with new media.
I've talked about how the future of journalism will be a hybrid future where traditional media players embrace the ways of new media (including transparency, interactivity, and immediacy) and new media companies adopt the best practices of old media (including fairness, accuracy, and high-impact investigative journalism).
We have new media, new forms of connectivity, and an enormous transference of knowledge. When you study evolution, you see that when new genes meet and multiply, they create new contexts and new species. In a sense, the gene-pool of knowledge and of people connecting at all levels is literally spawning a kind of mind-pool of possibilities.
Turning points in human consciousness occur when new energy regimes converge with new communications revolutions, creating new economic eras.
Social media and digital media will help us develop new fans and connect with our existing fans. It is an area we had to have our entire fingerprints on.
Communication is paramount, and what medium or what format you utilize should be a non-issue. In some respects, that has created a barrier for new media, especially web new media, because often times maybe the media itself comes before the concept, before the ideas, and ends up navigating or dictating the outcome.
If old consumers were assumed to be passive, then new consumers are active. If old consumers were predictable and stayed where you told them, then new consumers are migratory, showing a declining loyalty to networks or media. If old consumers were isolated individuals, then new consumers are more socially connected. If the work of media consumers was once silent and invisible, then new consumers are now noisy and public.
The most potentially transformative impact of social media is its ability to encourage brands to marry profit and purpose. The reason brands participate is that such outreach earns those companies social currency enabling them to start or participate in conversations that connect them to consumers in meaningful ways.
I'm reading the way a lot of technology executives have decried 'gatekeepers' and 'traditional media,' and that one of the promises of 'new media' was that it would break the chokehold that old media companies had on public opinion.
The plate tectonics of media have shifted where NBC had to become a new media company from an old media company.
The arrival of television established a mass-media order that dominated the last 50 years. This is a personal media revolution. The distinction between the old order and the new order is very important. Television delivered the world to our living room. In the old media, all we could do was press our noses against the glass and watch.
This is all about a media war that continues to rage between the old and new media. Unfortunately for our soldiers, these brave Americans are caught in the crossfire
This is all about a media war that continues to rage between the old and new media. Unfortunately for our soldiers, these brave Americans are caught in the crossfire.
The media in Utah is not the same as the media in New York, so that can wear on some people.
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