A Quote by Henry Petroski
Although engineers want always to make everything better, they cannot make anything perfect. This basic characteristic flaw of the products of the profession's practitioners is what drives change and makes achievement a process rather than simply a goal.
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I hope climate science becomes the big thing. And then what I want is electrical engineers to solve the world's energy problems, energy distribution problems. I want mechanical engineers to make better transportation systems. I want chemical engineers to develop better solar panels, and so on.
Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.
To me, as A&R people and as managers, we're in the business of finding talent. It's no different than working with these engineers who just want to make good products.
Eighty-five percent of the reasons for failure are deficiencies in the systems and process rather than the employee. The role of management is to change the process rather than badgering individuals to do better.
Being somebody who wants to be religious doesn't make me perfect and doesn't make me necessarily any better than anybody else. It maybe makes me better than I would have been if I didn't have that level.
We are really pleased with our revenues but our goal isn't to make money. It sounds a little flippant, but it's the truth. Our goal and what makes us excited is to make great products. If we are successful people will like them and if we are operationally competent, we will make money.
Not harder than it should be, no. We're about the business, we're about the work. It's all about the work, always. We have fun and laugh and there're days that are more intense than others, but we're there to make it better. He's always going to try and make it better, I'm always going to try and make it better. So you accept anything, you accept whatever it takes to get it up on the screen and make it worthy.
As a nation, China, is one of the most powerful countries around and if anyone can make something happen, if anything is in their control and they can make things happen and make things the best and look at their country as a beautiful place to come visit and our people are great they're going to do it. I feel like everything that hasn't been perfect over there is out of their hands. They've done everything they can to make it perfect.
One thing people underestimate is how markets don't allow anyone to do anything except make better and better products. There's not much leeway. The world is a lot more competitive than most people think, particularly in a high-technology area. If a company takes its eye off improving its products, if it tries to do anything that would be viewed as an exercise of power, it'll be displaced very rapidly.
My ambition was to become the best climber and I never did. I think that goal was a wrong goal. A better one is to put more emphasis on enjoyment and on getting a rounded experience and on things like friendship, rather than on sheer achievement.
American products are better than the Chinese. We do a better job. We make better products. But because the currency is so low versus the dollar versus other things, and so much lower than it should be, it's very hard to compete for our companies.
I don't want to disrupt anything. We never conceive of our products as disruptive - we don't look at something and say, 'Let's disrupt that.' It's always about how we can evolve this and make this better.
Normally I do all my own post work. It's not that I do it better than anyone else, I just do it my way. I make decisions. People who print at labs are probably far better printers, but they won't make my decisions mid-process. I don't want to be out of the loop. I want to be a photographer and do all of it.
It makes no sense to complain about a lack of imagination in scientists when their failure is simply that they cannot make the world be what it is not, and they cannot make the world do what it cannot do.
There is a clear goal and it isn't to make money. The goal is to desperately try to make the best products we can. We are not naive - if you trust it, people like it, they buy it and we make money. This is a consequence.
Our goal isn't to make money. Our goal absolutely at Apple is not to make money. This may sound a little flippant, but it's the truth. Our goal, and what gets us excited, is to try to make great products.
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