A Quote by Herbert Marcuse

The means of communication, the irresistible output of the entertainment and information industry carry with them prescribed attitudes and habits, certain intellectual and emotional reactions which bind the consumers to the producers and, through the latter to the whole social system. The products indoctrinate and manipulate; they promote a false consciousness which is immune against its falsehood...Thus emerges a pattern of one-dimensional thought and behavior.

Herbert Marcuse

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Against Attitudes Behavior Bind Carry Certain Communication Consciousness Consumers Emotional Emotional Reactions Entertainment False Falsehood Habits Immune Industry Information Intellectual Irresistible Latter Manipulate Means Means Of Communication One-Dimensional Output Pattern Producers Products Promote Reactions Social Social System System Them Thought Through Thus Which Whole

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Herbert Marcuse
German - Philosopher
July 19, 1898 - July 29, 1979

Consumers now have a voice. And the fact that consumers can be creators, producers and distributors means they can push back against brands to punish them for their socially irresponsible behavior or reward them for their responsible behavior.

Simon Mainwaring

To the degree to which they correspond to the given reality, thought and behavior express a false consciousness, responding to and contributing to the preservation of a false order of facts. And this false consciousness has become embodied in the prevailing technical apparatus which in turn reproduces it.

Herbert Marcuse

Hypostatized into a ritual pattern, Marxian theory becomes ideology. But its content and function distinguish it from classical forms of ideology; it is not false consciousness, but a rather consciousness of falsehood, a falsehood which is corrected in the context of the higher truth represented by the objective historical interest.

Herbert Marcuse

Style is, above all, a system of forms with a quality and a meaningful expression through which the personality of the artist andthe broad outlook of a group are visible,... communicating and fixing certain values of religious, social, and moral life through the emotional suggestiveness of forms. It is, besides, a common ground against which innovations and individuality of particular works may be measured.

Meyer Schapiro

The current information revolution is a cultural revolution, a social revolution, a thoroughgoing technological revolution that involves not just information, but labor, leisure, entertainment, communication, education, culture and thus is part of a major cultural and social shift.

Bill Gates

Consumer sales depend on the habits and behaviors of consumers, and those who manipulate consumer markets cannot but address behavior and attitude. That is presumably the object of the multibillion-dollar global advertising industry. Tea drinkers are improbable prospects for Coke sales.

Benjamin Barber

All speech, action and behavior are fluctuations of consciousness. All life emerges from, and is sustained in, consciousness. The whole universe is the expression of consciousness. The reality of the universe is one unbounded ocean of consciousness in motion.

Maharishi Mahesh Yogi

The way to improve productivity is not to bring in experts to talk about inputs - seed, equipment and materials, pesticides or water supply. The way to start is to provide an assured market, a fair price, and a system through which rural producers can market their produce which is reasonably efficient and can transfer to them the maximum share of the consumers' money. If such a structure is erected, the producers will then seek the inputs and materials they need to increase their production and productivity.

Verghese Kurien

[Even the mechanism can be endowed with an image. Thus] the thermostat has an image of the outside world in the shape of information regarding its temperature. It has also a value system in the sense of the ideal temperature at which it is set. Its behavior is directed towards the receipt of information which will bring its image and its value systems together.

Kenneth E. Boulding

Whenever the immune system deals successfully with an infection, it emerges from the experience stronger and better able to confront similar threats in the future. Our immune system develops in combat. If, at the first sign of infection, you always jump in with antibiotics, you do not give the immune system a chance to grow stronger.

Andrew Weil

We think of prices as simply the notation of how much we must pay for things. But the price system accomplishes far more than that. Hundreds of millions of people buying and selling, and abstaining from buying and selling, generate a system of signals - prices to producers and consumers about relative scarcities and demand. Through this system, consumers can convey to producers their subjective priorities and entrepreneurs can invest accordingly.

Sheldon Richman

Even today, in our industrial life, apart from certain values of industriousness and thrift, the intellectual and emotional reaction of the forms of human association under which the world's work is carried on receives little attention as compared with physical output.

John Dewey

Consciousness is, among other things, a spontaneous exercise in creativity. You are learning now, in a three-dimensional context, the ways in which your emotional and psychic existence can create varieties of physical form. You manipulate within the psychic environment, and these manipulations are then automatically impressed upon the physical mold.

Seth

The spectacle we find in true religions has as its purpose enchantment, not entertainment. The distinction is critical. By endowing things with magic, enchantment is a means through which we may gain access to sacredness. Entertainment is the means through which we distance ourselves from it.

Neil Postman

As a function of the easy access to information provided by the Internet, and the ease with which it can be shared thanks to social media, consumers are now better informed as to the behavior of brands and the multiple global crises we face.

Simon Mainwaring

The unification of opposites which characterizes the commercial and political style is one of the many ways in which discourse and communication make themselves immune against the expression of protest and refusal.

Herbert Marcuse

A Quote by Herbert Marcuse

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