A Quote by Herbert Simon

Think of the design process as involving first the generation of alternatives and then the testing of these alternatives against a whole array of requirements and restraints.

Herbert Simon

Quote Topics

Against Alternatives Array Design Design Process First Generation Involving Process Requirements Testing Then Think Whole

Quote Author

Herbert Simon
American - Scientist
June 15, 1916 - February 9, 2001

People need to stand up hold hands, talk about alternatives. Alternatives, alternatives, alternatives. And people united will never, ever be defeated.

Lois Gibbs

Most business processes are about making choices from a set of existing alternatives. Clearly, if all your competition is doing the same, then differentiation is tough. In order to innovate, we have to have new alternatives and new solutions to problems, and that is what design can do.

Tim Brown

We commonly think of freedom as the ability to define alternatives and choose between them. The creative mind exceeds this liberty in being able to redefine itself and reality at large, generating whole new sets of alternatives.

Robert Grudin

Peace is not the absence of conflict but the presence of creative alternatives for responding to conflict - alternatives to passive or aggressive responses, alternatives to violence.

Dorothy Thompson

What I mean is, if you look at the behavior of an animal and ask, "Well, why did it do that?" and then consider the alternatives, those alternatives probably wouldn't be as successful at getting its genes around.

Hal Whitehead

Alternatives, and particularly desirable alternatives, grow only on imaginary trees.

Saul Bellow

There are many alternatives to embryonic stem cell research, alternatives with great potential. We need to support these and oppose creating life for the sole purpose of destroying it.

Ernest Istook

When you go back to the above names it was a very much narrower situation - the alternatives were far fewer. Today there is much more competition for the 'hero stakes'! And if you think about all the alternatives you have today to spend your time on, the pool of heroes is much broader. It was very much less back then.

Martin Sorrell

If decisions were a choice between alternatives, decisions would come easy. Decision is the selection and formulation of alternatives.

Kenneth Burke

I think margins will be destroyed for a bunch of people. If that's true, then it will be good to have alternatives to hedge against that eventuality.

Gabe Newell

You look at the trajectories; and as our schools have declined, you see the other alternatives increase, private school, home schooling, all of the other alternatives are going up.

Davis Guggenheim

Instead of thinking in terms of chords, I think of voice-leading; that is, melody line and bass line, and where the bass line goes. If you do that, you'll have the right chord. [These voices] will give you some alternatives, and you can play those different alternatives to hear which one suits your ear. Keep the bass line moving so you don't stay in one spot: if you have an interesting bass line and you roll it against the melody, the chords are going to come out right.

Paul Simon

There's an interesting question, whether the anarchists had alternatives [in Spain]. If they did tend to support the government that had been destroyed, what were the alternatives? There was actually a proposal by Camillo Berneri, an Italian anarchist who was in Spain at the time, which is not a crazy notion in my opinion. He opposed participation in government and was against the formation of an army, meaning a major army to fight [Francisco] Franco.

Noam Chomsky

It's not as though we can keep burning coal in our power plants. Coal is a finite resource, too. We must find alternatives, and it's a better idea to find alternatives sooner then wait until we run out of coal, and in the meantime, put God knows how many trillions of tons of CO2 that used to be buried underground into the atmosphere.

Elon Musk

Clearly, some of the reason people embrace alternatives and reject vaccines is that they are angry and mistrustful of government and of pharmaceutical conglomerates. More than that, we pay too much for health care, it's not good enough, and the system is too complex. We need alternatives.