A Quote by Hermann Broch

Kitsch tends to wallow in beauty - its shortcoming is not aesthetic, but ethical — © Hermann Broch
Kitsch tends to wallow in beauty - its shortcoming is not aesthetic, but ethical
The essence of kitsch is the confusion of ethical and esthetic categories; kitsch wants to produce not the "good" but the "beautiful."
The maker of kitsch does not create inferior art, he is not an incompetent or a bungler, he cannot be evaluated by aesthetic standards; rather, he is ethically depraved, a criminal willing radical evil. And since it is radical evil that is manifest here, evil per se, forming the absolute negative pole of every value-system, kitsch will always be evil, not just kitsch in art, but kitsch in every value-system that is not an imitation system.
Kitsch parodies catharsis...It is in vain to try to draw the boundaries abstractly between aesthetic fiction and kitsch's emotional plunder. It is a poison admixed to all art; excising it is today one of art's despairing efforts.
How easy it is to wax lyrical over despair, to wallow in it, to enjoy it. This too is kitsch
High-class kitsch may well be "perfect" in its form and and composition: the academic painters were often masters of their craft. Thus, the accusation that a work of kitsch is based not on lack of for or aesthetic merit but on the presence of a particularly provocative emotional content. (The best art, by contrast, eschews emotional content altogether.)
Facing the kitsch aesthetic is the unfathomable world of myths.
Art is realistic when it strives to express an ethical ideal. Realism is striving for truth, and truth is always beautiful. Here the aesthetic coincides with the ethical.
Kitsch may be conveniently defined as a specifically aesthetic form of lying.
Beauty is the main positive form of the aesthetic assimilation of reality, in which aesthetic ideal finds it direct expression.
We live in a world full of accidents finally in which on aesthetic principles have a consistency of which we can be sure. Right and wrong we will struggle with forever striving to create and maintain an ethical balance. Right and wrong we will struggle with forever, striving to create and maintain an ethical balance; but the shimmer of summer rain under the street lamps or the great flashing glare of artillery against a night sky – such brutal beauty is beyond dispute.
Without an allegiance to beauty, art degenerates into a caricature of itself. It is beauty that animates aesthetic experience, making it so seductive; but aesthetic experience itself degenerates into a kind of fetish or idol if it is held up as an end in itself, untested by the rest of life.
While a forgery illegally exploits the elitist taste for rarity, a kitsch object insists on its anti elitist availability. The deceptive character of kitsch does not lie in whatever it may have in common with actual forgery but in its claim to supply its consumers with essentially the same kinds and qualities of beauty as those embodied in unique or rare and inaccessible originals.
Art itself is essentially ethical; because every true work of art must have a beauty or grandeur of some kind, and beauty and grandeur cannot be comprehended by the beholder except through the moral sentiment. The eye is only a witness; it is not a judge. The mind judges what the eye reports to it; therefore, whatever elevates the moral sentiment to the contemplation of beauty and grandeur is in itself ethical.
A thing is right when it tends to preserve the integrity, stability and beauty of the biotic community. It is wrong when it tends otherwise.
If you speak of beauty, you are at once suspected of...kitsch.
The taste of the more recent accessions to the leisure class proper and of the middle and lower classes still requires a pecuniary beauty to supplement the aesthetic beauty, even in those objects which are primarily admired for the beauty that belongs to them as natural growths.
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