A Quote by Hilary Mason
When you start at Bitly, you go through this emotional cycle, where first you go, 'Oh my God, this data is amazing.' But then you start looking at it, and you conclude that humanity is completely doomed. Because what people read is cats and Bieber and celebrity gossip and that stuff.
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Nothing would make me happier if people got curious enough to actually go online to and start looking and researching the Apollo 1 fire... That would be amazing to me if people would actually go through the trouble to figure that stuff out.
In the very beginning, I kind of had this hip-hop, cut-and-paste approach to music. The first record, especially, was from looking at people like DJ Shadow and A Tribe Called Quest, and I think a phase that a lot of people go through when they start sampling is to go out and stamp on twigs and try to record that kind of stuff.
And when you start to think about death, you start to think about what's after it. And then you start hoping there is a God. For me, it's a frightening thought to go nowhere. I also can't believe that people like Stalin and Hitler are gonna go to the same place as Mother Teresa.
There's nothing like sitting in a completely quiet room, and then the strings start up. It's like when you go to the cinema - the first two or three minutes of any film are amazing. Because the screen is so big. The scale. Directors can pretty much do anything for those first few minutes.
You start at the end, and then go back and write and go that way. Not everyone does, but I do. Some people just sit down at the page and start off. I start from what happened, including the why.
I wasn't altered by the things that come with success but as you go about it those things play a part. You have twenty million people in your ear and they all trying to tell you which way to go. Then you have BDS, videos, and all this stuff calling you that you start to analyze because you're constantly around it and everybody is looking at these numbers.
The best way is to read it all every day from the start, correcting as you go along, then go on from where you stopped the day before. When it gets so long that you can't do this every day read back two or three chapters each day; then each week read it all from the start. That's how you make it all of one piece.
If I'm feeling desperate, I'll go out image-hunting. I'll go to news agents and stand at the rack flicking through magazines or go to second-hand bookshops. And then, bit by bit, like concrete poetry, I start to realise that I am drawn to particular things, and then I start wondering why that is.
I can always tell when I'm about to start writing. I go through cycles in reading. When I'm beginning to start to write something, I start reading what I think of as good literature. I read things with wonderful language.
I tend to go against the grain because when I start to see that everybody's trying to shock, I try not to. I just do stuff that's subtler, more emotional, and I think that shocks people.
I don't go to celebrity parties a lot. I don't really enjoy them because I really like going for it in parties. And sometimes at celebrity parties, there is no dancing on tables because people... it can be a little judgmental at times. So I tend not to go unless it is Taylor Swift's birthday party; then it's amazing.
Most readers look at the photograph first. If you put it in the middle of the page, the reader will start by looking in the middle. Then her eye must go up to read the headline; this doesn't work, because people have a habit of scanning downwards. However, suppose a few readers do read the headline after seeing the photograph below it. After that, you require them to jump down past the photograph which they have already seen. Not bloody likely.
Every movie goes through that U-shape where you start with 'Oh that's a great idea. I love it.' Everything's possible and then you face 'Oh, we can't do that, and that's impossible, and that's a bad choice.' You go the practicality of it. And then you come up to 'Great.' But that middle part is when you don't have results yet.
I get through difficult situations by looking at how other people have gone through them. I say to myself, 'If they can go through it, then I can.' Or, If they can go through worse, I can go through whatever I'm going through.
I'm not sure Riot Grrrl would have been as big a deal if the Internet had existed back then. Because there's so much stuff on the Internet. People could have been like, oh, whatever, I'm going to go look at pictures of Barbie vaginas, you know what I mean? There's so many different things on the Internet, you read one article and then you read something linked off that article and you go down the rabbit hole.
If you set your bar at 'amazing' it's awfully difficult to start. Your first paragraph, sketch, formula, sample or concept isn't going to be amazing. Your tenth one might not be either. Confronted with the gap between your vision of perfect and the reality of what you've created, the easiest path is no path. Shrug. Admit defeat. Hit delete. One more reason to follow someone else and wait for instructions. Of course, the only path to amazing runs directly through not-yet-amazing. But not-yet-amazing is a great place to start, because that's where you are.
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