A Quote by Hiro Murai
Regularly in music videos, I'll write the pitch and convince the artists that this is a good idea, and then I'm having to make concessions to meet in the middle.
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It's hard for new directors to find good tracks because we don't usually get to choose good music by good artists. I honestly think music videos will slowly die out. There will always be a few directors who do cool things. But look how many great videos there were in the '90s, and then look at the 2000s. It's depressing.
I accept that appearance is a big thing in this business. But being around Hollywood and having actor friends and doing music videos, it does make you more aware of how you look. With music videos they send you rough cuts, and in certain frames of me, I just see a nose advert.
I think every writer's had the experience of having a really good idea, waiting to write it, and then once you write it, you're like, "Oh I kind of got past the sell by date on this." I'm not connected to the initial spark that was the idea. A lot of that's about staying open.
I always listen to music when I write! I basically make a playlist for every essay; sometimes it's just one song, or three songs, over and over and over. I sort of find the emotional pitch of the piece, and then match music to it, and then the music becomes a shortcut to the feeling, so I can enter it and work anywhere: on planes, cafes, at work, the train.
I do loads of pitch writing as well, where you write a pop song and then pitch it to DJs who can then work with the song, and sometimes they keep your vocal on it. It's just good to be involved in different things.
I didn't make music videos in order to make a movie. Music videos were the goal for me, so it was never a step to something else. I approached it seriously.
I write in my house, at my desk, where I have Christmas lights strung over it to try and convince me that I'm having a good time. I can't really write anywhere else.
The only artists I have ever known who are personally delightful are bad artists. Good artists exist simply in what they make, and consequently are perfectly uninteresting in what they are. A great poet, a really great poet, is the most unpoetical of all creatures. But inferior poets are absolutely fascinating. The worse their rhymes are, the more picturesque they look. The mere fact of having published a book of second-rate sonnets makes a man quite irresistible. He lives the poetry that he cannot write. The others write the poetry that they dare not realize.
If you want to write a book that's very successful and famous, then it's hard. If you just want to get published, all you have to do is convince an editor that your idea will make them money.
It's weird. I went so far away from music that I had to re-invent music again. I had to come back to music. I had to put music with an agenda down and at least write for my son, write to keep writing, but the idea of having a music career had to go away for a while.
Some people draw a line between music videos and short films, looking down on music videos as a format, but there's so much potential in music videos.
I wanted contemporary music to be treated the same as the traditional repertoire - performed regularly by people who knew each other and the music. That is the way you convince an audience.
'Bad Boys', which Bay made when he was just twenty-eight, having never made a movie before, having done a string of commercials and music videos with artists ranging from Donny Osmond to Meat Loaf, grossed more than $140 million worldwide.
All true artists in the world from all countries and all genres are influenced by Michael Jackson. There were music videos before Michael Jackson, and there were music videos after Michael Jackson. He brought such a huge change in the marketing and positioning of the music video.
One of the amazing things about the Internet is that the content creators are the gatekeepers. We can think of an idea and execute it quickly, and we didn't have to pitch the idea to a major network or convince a studio head to sign-off on the concept.
That's one of the hardest parts of putting together an album - finding that concept, that unifying idea. Especially as I write mostly in instrumental music, the idea of having a central concept that unifies the music is very important to me.
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