A Quote by Hiro Murai
The most difficult thing about music videos is that a lot of young filmmakers come into the medium, and they have so many different ideas, but they need to understand what the musician wants.
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If I was a young director starting off, there's so many tools at your disposal now to do things relatively inexpensively that it's a great time to learn your chops and do some cool music videos. If I started all over again, I'd still be doing music videos, I'd just be doing them very differently. It's very difficult for me to do them now, but for young kids out there that love music and want to tackle a different art form - and I do think music video is an art form - that's a very cool thing to do.
The hardest thing about being a young musician on the jazz scene is that there are so many styles of music, jazz and otherwise, that you're exposed to. The challenge is to use all that in your own way, to personalize all that has come before you and all that is happening around you. To get the music the way you want it, there's a lot of work involved.
What we're doing now, is to try to eradicate the limited notion of how people are interacting with each other through hyper-racialized ideas. A lot of it deal with, as an example, genre. If I ask you to visualize a trap musician or a hip-hop musician, you'll see one thing. If I say visualize a western classical musician, you'll see a very different thing. A lot of how music is disseminated to us is hyper-racialized. It's not something that we think about all the time, but if you take a minute to look back, it's why you get this argument when there's a white rapper.
Most of my ideas come from drawing patterns across conversations I have with different types of people - technology investors, young fashion design students, a CEO. This variety is stimulating and offers many different perspectives on the things I am thinking about.
Two things - one is obvious: always keep making. The second thing, with regard to music videos specifically - the music video industry can be a place that takes advantage of young freelancers and filmmakers. Make sure you're making stuff that you're proud of and you can get behind.
Videos are a very difficult medium to be good at and also a difficult medium to consume quickly.
It's so difficult to actually come up with ideas that you really fall in love with, you know? That's the most difficult thing about filmmaking - and that's my main challenge in life.
I think the thing about film is, as it gets proved by a lot of young filmmakers now, that the medium will just go on reinventing itself, and so you just hope to be a part of that and not a part of some kind of endless regurgitation or 'Here I am doing what you know I do' kind of thing.
Music videos are so incredibly relevant, but I don't think they're relevant on broadcast television anymore. I think they're much more about the power of the Internet. The stakes in advertising is a very different game. There's a lot of money involved and a lot of pressure. I miss the freedom and the rock-'n'-roll spirit of doing music videos
I think nowadays creating videos is a totally different industry and different career all together. Music videos are doing 100-plus, which is a lot.
I feel like my music has so many different things going on. I've always worked with many different producers. And a lot of times, each of them has a different thing that I really love about what they do.
4Shbab has been dubbed Islamic MTV. Its creator, who is an Egyptian TV producer called Ahmed Abu Haiba, wants young people to be inspired by Islam to lead better lives. He reckons the best way to get that message across is to use the enormously popular medium of music videos. 4Shbab was set up as an alternative to existing Arab music channels.
Filmmakers are always in a bubble; along with our crew or writer, we don't really get to socialize with other filmmakers, so the great thing about Sundance is you can see many other filmmakers doing the same thing you do.
Everybody has ideas. The vital question is, what do you do with them? My rock musician sons shape their ideas into music. My sister takes her ideas and fashions them into poems. My brother uses his ideas to help him understand science. I take my ideas and turn them into stories.
I think the first thing that you need to detach yourself from is numbers, because music has now splintered off into so many different forms of media, MTV doesn't play videos, the radio is now competing with the Internet.
When I get to the movie set, I don't need to have a sort of iron fist that a movie is about me and my ideas. A lot of filmmakers don't have that benefit, so when they have their moment to let all that creativity out of them, it's all about them. It's their movie; it's their thing.
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