A Quote by Homaro Cantu
Things that are ultimately complex must have a simple end user experience if they are to be successful.
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If this seems complex, the reason is because Tao is both simple and complex. It is complex when we try to understand it, and simple when we allow ourselves to experience it.
People who bet against the Internet, who think that somehow this change is just a generational shift, miss that it is a fundamental reorganizing of the power of the end user. The Internet brings tremendous tools to the end user, and that end user is going to use them.
All propaganda or popularization involves a putting of the complex into the simple, but such a move is instantly deconstructive. For if the complex can be put into the simple, then it cannot be as complex as it seemed in the first place; and if the simple can be an adequate medium of such complexity, then it cannot after all be as simple as all that.
Mobile forced us to rethink the user experience and do something people would be able to carry out on in a couple of seconds on the mobile phone. By stripping out all the work the user used to do and putting that on the company, we were able to create a much better user experience.
The companies that do the best job on managing a user's privacy will be the companies that ultimately are the most successful.
One always begins with the simple, then comes the complex, and by superior enlightenment one often reverts in the end to the simple. Such is the course of human intelligence.
You must have the ability to recognize good design and good user experience. These are core things at Airbnb. It doesn't matter which department you're in.
Too many companies believe that all they must do is provide a 'neat' technology or some 'cool' product or, sometimes, just good, solid engineering. Nope. All of those are desirable (and solid engineering is a must), but there is much more to a successful product than that: understanding how the product is to be used, design, engineering, positioning, marketing, branding-all matter. It requires designing the Total User Experience.
Human problems are complex. If something isn't complex it doesn't qualify as problematic. Very simple bad things are not worth troubling ourselves about.
It's important for me to really play with the traditions and keep things simple and easy. Ultimately I believe in animal instincts - I think they often end up winning out.
The Japanese, implementing a complex, long-term, and ultimately successful strategy to dominate the U S consumer-electronics market, attacked Pearl Harbor.
Theorems often tell us complex truths about the simple things, but only rarely tell us simple truths about the complex ones. To believe otherwise is wishful thinking or "mathematics envy."
The creative folks intuitively design what's best for the user, while data folks provide great insights. The true unicorns are those who can go end-to-end designing, building, measuring, analyzing, and iterating with a combination of user intuition and deep analytics.
Films that are entertainments give simple answers but I think that's ultimately more cynical, as it denies the viewer room to think. If there are more answers at the end, then surely it is a richer experience.
I'm more user-experience and technology-minded. James is good at knowing what the user is going to buy, and the creative world he's buying them into.
You really need to have a lot of empathy for the work you're doing and the people who you're ultimately trying to help, whether that's a business colleague, a boss, or, ultimately, the user of the software you're building.
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