A Quote by Howard Fineman
In the ever accelerating world of the Internet, e-campaigning has gone from a novelty to a necessity in less than a year. With increasing sophistication and urgency, campaigns are using the Web as a bulletin board, advertising medium and organizing tool.
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I'm not against T.V. advertising for campaigns, but we need to emphasize field campaigning much more than we do.
When I was 8 or 9, I started using bulletin board systems, which was the precursor to the Internet, where you'd dial into... a shared system and shared computers. I've had an email address since the late '80s, when I was 8 or 9 years old, and then I got on the Internet in '93 when it was first starting out.
From commercial companies to political campaigns, advertising dollars are increasingly being spent on the web, rather than on traditional media. Jeopardize this arrangement and a vast number of free Internet features and functions will evaporate in short order.
The Internet is an important organizing tool. But the goal of a campaign isn't to use the Internet for organizing; the goal is always to win, and to change policy and politics.
One thing we know for sure is that the Web is a collaborative medium unlike any we've ever had before. We see people working together, playing together, interacting in social settings using these media. We hope that will emerge as the new tool for education.
Using the HTTP protocol, computer scientists around the world began making the Internet easier to navigate by inventing point-and-click browsers. One browser in particular, called Mosaic, created in 1993 at the University of Illinois, would help popularize the Web, and therefore the Net, as no software tool had yet done.
I was so lucky. I was very broke and I was taking classes at Lee Strasberg's Institute and I saw a 3 X 5 index card on the bulletin board advertising for college-aged girls for a film. That was Animal House.
I had a bulletin board in my bedroom with every picture of Leo ever taken - keep in mind, this was pre-'Titanic' and pre-Us Weekly, practically pre-Internet. I had to buy 'The Leonardo DiCaprio Album' and cut out my favorite pics.
When I was 14, I spent a huge amount of time on the Internet, but not the Internet we know today. It was 1994, so while the World Wide Web existed, it wasn't generally accessible. Prodigy and CompuServe were popular, and AOL was on the rise, but I didn't have access to the web, and no one I knew had access to the web.
With the arrival of the new comes the need to overcome fascination with novelty in order to approach substance and sophistication - a sophistication born of subtlety and depth of perception, not complexity and perceived virtuosity.
The notion of the Internet as a force of political and social revolution is not a new one. As far back as the early 1990s, in the early days of the World Wide Web, there were technologists and writers arguing forcefully that the Internet was destined to become the most important tool for cultural change in human history.
With virtual reality, I'm not interested in the novelty factor. I'm interested in the foundations for a medium that could be more powerful than cinema, than theatre, than literature, than any other medium we've had before to connect one human being to another.
As we consume more than ever, climate change is accelerating as well. In fact, we know that 2014 was the hottest year in human history. These pressures combine to create real threats to security and stability around the world.
I'm a photographer and my pictures are used in advertising campaigns. But I don't do advertising. Do you hear me? I take pictures. I'm not an advertising agency. I'm not an advertising man.
Never stop testing, and your advertising will never stop improving. Testing was used in advertising decades ago. The internet has made testing so easy that every online marketer can use it to improve advertising results. Google content experiment is a free tool for you to do split testing.
The internet is the most underutilized advertising medium that's out there.
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