A Quote by Howard Gossage
Advertising justifies its existence when used in the public interest-it is much too powerful a tool to use solely for commercial purposes.
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You can't blame science for being used for evil purposes. What you can do is say, 'This is an exceedingly powerful tool.' And you want to make sure it is used for good purposes, not bad ones. That is a political decision.
Advertising is much less powerful than advertisers and critics of advertising claim, and advertising agencies are stabbing in the dark much more than they are practicing precision microsurgery on the public consciousness.
Wherever the title of streets and parks may rest, they have immemorially been held in trust for the use of the public and, time out of mind, have been used for purposes of assembly... and discussing public question. Such use of the streets and public places has, from ancient times, been a part of the privileges, immunities, rights, liberties of citizens. The privilege of a citizen of the United States to use the streets and parks for communication of views on national questions may be regulated in the interest of all... but it must not, in the guise of regulation, be abridged or denied.
Never stop testing, and your advertising will never stop improving. Testing was used in advertising decades ago. The internet has made testing so easy that every online marketer can use it to improve advertising results. Google content experiment is a free tool for you to do split testing.
Subliminal perception is a subject that virtually no one wants to believe exists, and -- if it does exist -- they much less believe that it has any practical application. . . . The techniques are in widespread use by media, advertising and public relations agencies, industrial and commercial corporations, and by the Federal government itself.
Sometimes when you have multimedia, people use it too much. It has to be a tool and not the end product, if you can use it as a tool. The same thing apples when you are recording. We had this problem in the 80's, we got so computerized there was no heart and soul in the music anymore.
Ma Ying-jeou tends to use cross-strait policy as an election tool and a political tool, too, and my position is that we don't use that as a political tool because that is an issue that is critical and essential to the interests of the Taiwanese people.
Public office is a public trust, the authority and opportunities of which must be used as absolutely as the public moneys for the public benefit, and not for the purposes of any individual or party.
Advertising holding companies used to boast about their share of the advertising market. Now they are proud of how much of their business is not in advertising.
When you look at things like social media, that's an immensely powerful tool that I'm all in favor of. I think it's amazing. It's a powerful tool, and it's one that we're, as a species, still grappling with learning to use. It's like we've grown an extra tail and we inadvertently lash out and knock over all of the furniture.
Like language, a code of manners can be used with more or less skill, for laudable or for evil purposes, to express a great variety of ideas and emotions. In itself, it carries no moral value, but ignorance in use of this tool is not a sign of virtue.
Personally, I think government is a tool, like a hammer. You can use a hammer to build or you can use a hammer to destroy; there is nothing intrinsically good or evil about the hammer itself. It is the purposes to which it is put and the skill with which it is used that determine whether the hammer's work is good or bad.
I understand that I have a certain look that can be used to my advantage. I know the power of that when I walk into a room and talk to people, and I can use it as an advertising tool. Now I am actually selling me, my face, my thoughts. So I am my guy.
The names of great painters are like passing-bells: in the name of Velasquez you hear sounded the fall of Spain; .in the name of Titian, that of Venice; in the name of Leonardo, that of Milan; in the name of Raphael, that of Rome. And there is profound justice in this, for in proportion to the nobleness of the power is the guilt of its use for purposes vain or vile; and hitherto the greater the art, the more surely has it been used, and used solely, for the decoration of pride or the provoking of sensuality.
The Federal Reserve, like other central banks, wields powerful tools; democratic accountability requires that the public be able to see how and for what purposes those tools are being used.
Organized common (or uncommon) sense -- very basic knowledge -- is an enormously powerful tool. There are huge dangers with computers. People calculate too much and think too little.
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