A Quote by Howard Gossage

The real fact of the matter is that nobody reads ads. People read what interests them, and sometimes it's an ad.

Howard Gossage

Quote Topics

Ad Ads Fact Interests Matter Nobody People Read Reads Real Sometimes Them

Quote Author

Howard Gossage
American - Businessman
1917 - 1969

The only readers we get are people whom our subject interests. No one reads ads for amusement, long or short... Give them enough to take action

Claude C. Hopkins

I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive. People love to read stories. They like to know you as a real person who has your struggle, pain, success and failure, etc. One well-known example is Jared Fogle's weight loss story which made millions of dollars for Subway. Start to collect your stories from today and use them in your ad campaigns.

David Ogilvy

I have to match wits with the ads. Like, there's pop-ups that, like, move around and you have to chase them like it was a video game or something. And then there's ads where, like, you know, the X to, like, close the ad screen is so kind of small that you can't find it and you have to actually go looking for it. And so I spend all my energy - instead of, like, absorbing what the advertiser wants to communicate to me, I spend my energy trying to figure out how to defeat the ad.

Terry Gross

During the Second War, the U.S.O. sent special issues of the principal American magazines to the Armed Forces, with the ads omitted. The men insisted on having the ads back again. Naturally. The ads are by far the best part of any magazine or newspaper. More pains and thought, more wit and art go into the making of an ad than into any prose feature of press or magazine. Ads are news. What is wrong with them is that they are always good news.

Marshall McLuhan

'Ms.' always flouted the rules of the ad world that say, especially for products directed at women, that the ad must be connected to the editorial. You don't have food ads unless you have recipes. You don't get clothing ads unless you have lavish fashion coverage. We never did that; every other women's magazine does.

Gloria Steinem

The stigma, the fact that nobody was talking about AIDS was arguably killing more people than the virus itself. So I did an ad about the fact that nobody was speaking about HIV/AIDS.

Kenneth Cole

I think daily deals are a good idea. Any ad people view as content is a good ad, and that's true for daily-deal ads too.

Matt Cohler

The best thing about conceptual poetry is that it doesn’t need to be read. You don’t have to read it. As a matter of fact, you can write books, and you don’t even have to read them. My books, for example, are unreadable. All you need to know is the concept behind them. Here’s every word I spoke for a week. Here’s a year’s worth of weather reports... and without ever having to read these things, you understand them.

Kenneth Goldsmith

I think the fact people still don't realise why people are taking a knee and saying 'Black Lives Matter,' people are being so close-minded to the fact that no one is disrespecting the flag, nobody is saying all lives don't matter.

DeAndre Yedlin

I don't want to sound like an ad, a public service ad on TV, but the fact is if you can read, you can walk into a job later on. If you don't, then you've got, the Army, Iraq, I don't know, something like that. It's, it's not as bright. So, that's my little commercial for that.

Stephen King

I worked in ad sales. I would call up local businesses and try to get them to buy ads in the paper. The whole time, I felt like I was just scamming people.

J. Cole

Censorship ends in logical completeness when nobody is allowed to read any books except the books that nobody reads.

George Bernard Shaw

In our quest to tweet, like, and trend, we have forgotten that brands can be built through advertising. Ads can generate big ideas that can never be trumped by tactics. That is the magic of an ad, and that is what is missing from many ads today.

Jerry Della Femina

Canada has an immigration policy you might want to emulate. They want more skilled and educated immigrants. In fact, that's all they take. But, see, since nobody's watching them, and they're not a superpower, nobody really cares. So they are allowed to act in their best interests.

Rush Limbaugh

I very much hope that when my wife reads my writings so she reads it as if she is a character and not the real one. Sometimes she takes it too personally.