A Quote by Howard Rheingold

Advertising in the past has been predicated on a mass market and a captive audience.

Howard Rheingold

Quote Topics

Advertising Audience Been Captive In The Past Market Mass Mass Market Past

Quote Author

Howard Rheingold
American - Critic
Born: July 7, 1947

There is ugliness of mass production and consumerism, the banality of advertising. Although it claims to do just the opposite, it's predicated on disempowering and effacing persons.

Stephanie Mills

There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone.

Fairfax Cone

Advertising and the free society are closely connected. Advertising helps to make a free society remain so by increasing competition, and by helping to maintain the freedom of the mass media themselves. The free society is one where advertising and advertising agencies are likely to be in considerable demand, though it is true that even in a totally centralist society there would still be a need for organisations and people to have access to mass communication media.

John Treasure

Advertising holding companies used to boast about their share of the advertising market. Now they are proud of how much of their business is not in advertising.

Maurice Saatchi

Over the past three decades, markets and market thinking have been reaching into spheres of life traditionally governed by non-market norms. As a result, we've drifted from having a market economy to becoming a market society.

Michael Sandel

At Verizon, we've been strategically investing in emerging technology, including Verizon Digital Media Services and OTT, that taps into the market shift to digital content and advertising. AOL's advertising model aligns with this approach, and the advertising platform provides a key tool for us to develop future revenue streams.

Lowell McAdam

Among the reasons for this was the fact that the U.S.A. is one mass market. It is only when you have a mass market that large-scale manufacturing which involves very substantial expenditures can be justified.

Paul Hoffman

H&M approached us to collaborate, and see if we could translate the dream we created at Lanvin to a wider audience, not just a dress for less. I have said in the past that I would never do a mass-market collection, but what intrigued me was the idea of H&M going luxury rather than Lanvin going public. This has been an exceptional exercise, where two companies at opposite poles can work together because we share the same philosophy of bringing joy and beauty to men and women around the world.

Alber Elbaz

I began tailoring my books to cater to one or another universe of readers. I found it incredibly boring; and frankly, it felt stultifying. I'd previously been in advertising. I felt if I was going to create something to fit a specific market, I might as well have stayed with advertising.

M. J. Rose

I think it's pretty well established that great schools are predicated on great faculty. That is not a Wisconsin market; that is a worldwide market.

John Morgridge

The art of it is, the more we can bring complex game mechanics to a mass market, the more engaging the games will be. But at the same time, we have to simplify everything: the mass market has a lower attention span; they're not seeking that experience from the outset.

Mark Pincus

Mass consumption, advertising, and mass art are a corporate Frankenstein; while they reinforce the system, they also undermine it.

Ellen Willis

The advertising market in China is big and is still growing at a considerable pace. While online video is emerging as a mainstream advertising solution, it still represents a relatively small portion of advertising budget in China.

Victor Koo

Mass demand has been created almost entirely through the development of advertising.

Calvin Coolidge

Now, practically all reviewers have academic aspirations. The people from the universities are used to a captive audience, but the literary journalist has to please his audience.