A Quote by Howard Schultz
While we are a coffee company at heart, Starbucks provides much more than the best cup of coffee—we offer a community gathering place where people come together to connect and discover new things.
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Is it possible to get a cup of coffee-flavored coffee anymore in this country? What happened with coffee? Did I miss a meeting? They have every other flavor but coffee-flavored coffee. They have mochaccino, frappaccino, cappuccino, al pacino...Coffee doesn't need a menu, it needs a cup.
If you think of people as making decisions actively, every time we think about the cup of coffee, we say, "How much will I enjoy the cup of coffee, what else could I not do in the future because I buy this cup of coffee?
...Seattle has unleashed this weird phenomenon on the world called the coffee shop. And the coffee shop, thanks to Starbucks, is the place where socially isolated, lonely, needy people gather together to ignore one another.
I used to think of that line in Allen Ginsberg's 'Howl', about the 'sad cup of coffee'.. ..I have had cold coffee and hot coffee and lousy coffee, But I've never had a sad cup of coffee.
Wait!" What?" I lowered my cup hastily, wondering if maybe there was a stray hair, or worse, a newly boiled bug inside my cup. You got to smell it first. It's the proper way to cup coffee." Cup coffee?" Taste it." What? Are you the coffee police or something?
Starbucks goes to a great effort, and pays twice as much for its coffee as its competitors do, and is very careful to help coffee producers in developing countries grow coffee without pesticides and in ways that preserve forest structure.
The growth of the company and the license that Starbucks has is to participate in other food and beverage opportunities. We have a global business... and in many parts of the world, tea is much, much bigger than coffee, and we're going to bring tea and bring our capability and our understanding of what we've done for coffee to tea.
I was taken by the power that savoring a simple cup of coffee can have to connect people and create community.
The coffee shop is a great New York institution, but it has terrible coffee. And the more traditional coffee shops are trying to catch up with more sophisticated coffee drinkers.
He put the coffee in the cup. He put the milk in the cup of coffee. He put the sugar in the white coffee, with the tea-spoon he stirred. He drank the white coffee and he put the cup down. Without speaking to me.
Almost all the world is natural chemicals, so it really makes you re-think everything. A cup of coffee is filled with chemicals. They've identified a thousand chemicals in a cup of coffee. But we only found 22 that have been tested in animal cancer tests out of this thousand. And of those, 17 are carcinogens. There are ten milligrams of known carcinogens in a cup of coffee and thats more carcinogens than youre likely to get from pesticide residues for a year!
I think people will walk into the Starbucks store and overnight recognize the significant difference between what Starbucks represents day-in and day-out and all the other coffee companies that have been serving coffee in India for so many years.
The coffee shop played a big role in Vienna of 1900. Rents were sky high, housing was difficult to come by, your apartment probably wasn't heated, and so you went to the coffee shop. You went to the coffee shop because it was warm, because it was great Viennese coffee, and you went for the conversation and the company.
I grew up not liking coffee, even though I'm from Brazil. Then I realized when I moved to San Francisco that it's not that I don't like coffee, I just didn't like the coffee I'd had before. I fell in love with my morning cup of coffee, and my second one at 11 A.M., and so on and so forth.
Coffee has assumed a social meaning that goes far beyond the simple black brew in the cup. The worldwide coffee culture is more than a culture - it is a cult. There are usenet newsgroups on the subject, along with innumerable sites on the World Wide Web, and Starbucks outlets populate every street corner, vying for space with other coffeehouses and chains. And after all is said and done, it's just the pit of a berry from an Ethiopian shrub.
If someone asks you to make a cup of coffee, make the best cup of coffee they’ve ever had, because why would they trust you with anything else if you can’t do that? No task is too small.
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