A Quote by Howard Schultz
Starbucks has a role and a meaningful relationship with people that is not only about the coffee.
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I think people will walk into the Starbucks store and overnight recognize the significant difference between what Starbucks represents day-in and day-out and all the other coffee companies that have been serving coffee in India for so many years.
When I returned as CEO in 2008, Starbucks had forgotten that meaningful innovations balance an organization's heritage with modern-day relevance and market differentiation, so we had to reorient. In one brainstorming session, we visited and observed great retailers, then asked ourselves, 'If Starbucks did not exist, what type of coffee experience would we create?
Tanzania sells about 50 million pounds of coffee a year to coffee-shop chains such as Starbucks and Peet's. But Sweet Unity is the only finished, branded product from the East African country to be sold directly in the U.S.
People don't go to Starbucks for the coffee - of that I'm pretty sure - they go for the atmosphere, they go for the 70 decibels, they go for the Starbucks effect.
Starbucks goes to a great effort, and pays twice as much for its coffee as its competitors do, and is very careful to help coffee producers in developing countries grow coffee without pesticides and in ways that preserve forest structure.
While we are a coffee company at heart, Starbucks provides much more than the best cup of coffee—we offer a community gathering place where people come together to connect and discover new things.
Starbucks was founded around the experience and the environment of their stores. Starbucks was about a space with comfortable chairs, lots of power outlets, tables and desks at which we could work and the option to spend as much time in their stores as we wanted without any pressure to buy. The coffee was incidental.
Imma go to Starbucks in the morning for some coffee, if it ain't no girls there i won't buy no damn coffee!
...Seattle has unleashed this weird phenomenon on the world called the coffee shop. And the coffee shop, thanks to Starbucks, is the place where socially isolated, lonely, needy people gather together to ignore one another.
Certainly the caffeine in coffee, whether it's Starbucks or generic coffee, is somewhat of a stimulant. But if you drink it in moderation, which I think four or five cups a day is, you're fine.
I've seen the end of the universe, and it happens to be in the United States and, oddly enough, it's in Houston, Texas. I know - I was shocked, too. Imagine my surprise when I left a comedy club one day and walked to the end of the block, and there on one corner was a Starbucks, and across the street from that Starbucks, in the exact same building as that Starbucks, there was - a Starbucks. I looked back and forth, thinking the sun was playing tricks with my eyes. That there was a Starbucks across from a Starbucks - and that, my friends, is the end of the universe.
A meaningful relationship between two people cannot sustain itself only in the present tense.
The coffee shop played a big role in Vienna of 1900. Rents were sky high, housing was difficult to come by, your apartment probably wasn't heated, and so you went to the coffee shop. You went to the coffee shop because it was warm, because it was great Viennese coffee, and you went for the conversation and the company.
My favorite Starbucks is nice - Omaha Starbucks stores tend to be friendlier than big-city ones, and the baristas are especially lovely at mine - but it's still a Starbucks.
During my breakdown, many things, tiny things I had not even registered before, had begun to torment me with guilt. I used to steal Splenda from Starbucks. I would go into a Starbucks whenever I needed the sweetener and would take a fistful of packets, even when I didn't buy a coffee.
I don't actually like coffee. But I'm addicted to Starbucks.
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