A Quote by Howard Schultz
People around the world, they want the authentic Starbucks experience.
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We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to bring a gun into Starbucks and the people who want to prevent it. It is a very difficult, fragile situation.
I am concerned about any attrition in customer traffic at Starbucks, but I don't want to use the economy, commodity prices or consumer confidence as an excuse. We must maintain a value proposition to our customers as well as differentiate the Starbucks Experience. That is the key.
Starbucks was founded around the experience and the environment of their stores. Starbucks was about a space with comfortable chairs, lots of power outlets, tables and desks at which we could work and the option to spend as much time in their stores as we wanted without any pressure to buy. The coffee was incidental.
I've seen the end of the universe, and it happens to be in the United States and, oddly enough, it's in Houston, Texas. I know - I was shocked, too. Imagine my surprise when I left a comedy club one day and walked to the end of the block, and there on one corner was a Starbucks, and across the street from that Starbucks, in the exact same building as that Starbucks, there was - a Starbucks. I looked back and forth, thinking the sun was playing tricks with my eyes. That there was a Starbucks across from a Starbucks - and that, my friends, is the end of the universe.
Unfortunately I don't live by a Target now, so I just go to a regular Starbucks as opposed to a Starbucks nested inside a Target, which is my ideal situation. That works out for me. I like that white noise, those interruptions, and the people around me.
Starbucks being an extension of peoples home and work. The sense of community, human connection. That appears to be as relevant in Turkey, China, Japan and Spain as it is here in America. And Starbucks I think is creating something for people all over the world that has not existed before.
I applied for a job at Starbucks. One of the questions was, 'Why do you want to work at Starbucks?' Uh, because my life is in shambles.
My favorite Starbucks is nice - Omaha Starbucks stores tend to be friendlier than big-city ones, and the baristas are especially lovely at mine - but it's still a Starbucks.
Be your authentic self. Your authentic self is who you are when you have no fear of judgment, or before the world starts pushing you around and telling you who you're supposed to be. Your fictional self is who you are when you have a social mask on to please everyone else. Give yourself permission to be your authentic self.
When you are authentic, you create a certain energy... people want to be around you because you are unique.
I do like to fly under the radar. When I walk around town, the only people I want to recognise me and call me by my name are the folks at Starbucks.
There is a certain kind of respect for authenticity today that there wasn't back in the days when they did 'Cleopatra,' where everything looked like a giant motel. People want to have it be authentic in the look, and authentic in the way people behave.
The world is getting so small. Young people are mobile; they want to travel around the world. When you travel around the world, you exchange culture, you want to make friends, you want to exchange things.
When I returned as CEO in 2008, Starbucks had forgotten that meaningful innovations balance an organization's heritage with modern-day relevance and market differentiation, so we had to reorient. In one brainstorming session, we visited and observed great retailers, then asked ourselves, 'If Starbucks did not exist, what type of coffee experience would we create?
I want a world without war, a world without insanity. I want to see people do well. I don't even think it's as much as what I want for myself. It's more what I want for the people around me. That's what I want.
A group of protesters who are very unhappy at the rapid expansion of Starbucks have been repeatedly smashing the windows of a Starbucks store in Maine. Customers say it's been really inconvenient because, several times now, they've had to use the Starbucks across the street.
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