A Quote by Ice Cube

You can measure films on box office success, or people lovin' the movie whenever they see it. That's what I measure my movies on. How much people love these movies after they get a chance to see them, no matter how they get a chance to see them.
I'm very pessimistic about that, no matter how hard we may try. The Chinese market is huge, but out of last year's $2 billion box office, $1.8 billion was taken in by foreign movies, and just $200 million by our own movies, no matter how much we have learned of their techniques, or their good practices. The Hollywood movies imported into China are all good movies; does the U.S. make lousy movies? Yes, too many lousy movies, but the imports are good films, so how can they not be box office hits? They're all hits.
Fortunately for me, I don't come from the school where you only measure success by how much money something makes or whether it has a big box-office weekend. I measure it by how much people actually participate in the process.
I definitely feel sorry more people don't get to see my films. They aren't inaccessible, and if people got the chance to see them, I know they'd like them.
You really don't get paid in these independent movies, no matter how many people see them.
People say that you can't change people's minds with a movie or book, but how do they get formed in the first place? They get formed by what we see and read. In a certain way, movies are ahead of their times. People make them and don't really know if the audience will respond to them. Once in a while, they do.
I guess I want people to see me and to try to explain myself, and you don't always get the chance. Sometimes you don't get the chance and maybe no one ever gets the chance to really explain themselves, to have people see them. But I guess I'm doing that or I'm in the process of doing that.
I don't see myself doing slapstick movies or being a part of them, even if they get the box office ringing. It's not my space; I haven't reached that point.
I want people to see my movies. My talent, my sensibilities are what people want to see in the movies... While I have the talent to make the kind of movies people want to see I want to continue to do that, keep making big pictures and make what I love. I’m really just making the films I want to see. There’s not a strategy.
I think that the entertainment industry and the entertainment press tends to focus on opening weekend box office as a measure of the success of a film and I think the true success is out there in people's homes and how much they absolutely love these characters.
I think audiences have always wanted to see women in the movies, but every time a movie like 'Bridesmaids' comes out, everyone says, 'Oh how funny, people do want to see women in the movies.'
Don’t measure busywork. Don’t measure activity. Measure accomplishment. It doesn’t matter what people do as much as it matters what they get done.
I love to see the rarest movies, the most talked-about movies and documentaries. I read all the reviews and compare them to see if it's worth going! I have a secret movie critic blog I have shown no one or promoted, and I intend to keep it that way.
I love to see the rarest movies, the most talked-about movies and documentaries. I read all the reviews and compare them to see if its worth going! I have a secret movie critic blog I have shown no one or promoted, and I intend to keep it that way.
When people come to see my stand-up, they get a chance to see my characters interact with each other. I enjoy pushing my characters to the limit. No matter how far out there I go, I look for things that make the characters human.
Occasionally I do movies with other directors. I did 'The Diving Bell and the Butterfly' for Julian Schnabel. I did a movie with Jim Brooks ('How Do You Know'). I did a movie with Judd Apatow ('Funny People'). So I do get a chance to work with other people, which is always enjoyable, always pleasant. But still, Steven [Spielberg] makes the types of movies that I'm interested in as well.
I've written a lot of movies with smoking, and the some of those movies absolutely gloried in the smoking and I wasn't concerned when I wrote them who would see them and how those movies would especially affect young people.
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