A Quote by Imran Amed
Combining technology and fashion shouldn't be about PR gimmicks - they should genuinely enhance the experience of buying, owning and experiencing a luxury product.
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I told myself that I would not come back to women's fashion until I felt I had something new to say. I feel that fashion has become too serious and that the actual customer's needs have not really been addressed. Fashion needs to make one happy. It is a luxury and should enhance one's quality of life.
I had an approach where everything that's happening it should be as though it's an experience for somebody. So if you're experiencing a hurricane, if you're experiencing a car crash or whatever it is, you're only experiencing as yourself, you're not experiencing it from some objective point of view.
Most brands that are called luxury brands today are not true luxury brands. The globalization of fashion and luxury means you now find the same luxury brands in every city. The stores look the same, the products are the same. It is still a very good quality product but it is now readily available to everyone. It's a kind of mass luxury.
PR only works for big names, because they've already achieved something. If you're talking about an ordinary person, what would your PR machinery do where there's no product in the machine?
Fashion is not about product; it's about an interesting idea that you can't resist buying into.
If I buy a luxury gift for someone I love, it's got to be perfect. The product has to be in perfect condition from the company. If I'm going to buy a luxury watch or luxury car or clothing for someone I love, it's got to be perfect, and they've got to handle it perfectly. They have to pack it perfectly. I want the people that I love to have that great experience, because you're paying so much, you should have it perfect.
Fashion is about owning whatever you're wearing, regardless of if it's a high fashion statement or not.
A producer is bound to market his product with innovative gimmicks and quirky selling techniques, but distributors and exhibitors should not fall prey to it. Don't buy a film for exorbitant price and crib about losses post the film's release.
Combining magic with technology is a good way to influence the trajectory of where technology is going and show people what technology could be in our lives and what it shouldn't be.
India now has serious fashion consumers who do not think twice before splurging on an expensive luxury product.
I think there's a difference between having a bestselling book - meaning through marketing, PR and buying that first wave of customers - and writing a bestselling book. The second implies that the product propels itself to the best seller list.
I will continue to focus on global strategy and to do everything I can to help Yahoo! realize its full potential and enhance its leading culture of technology and product excellence and innovation.
Don't leave hold of your common sense. Think about what you're doing and how the technology can enhance it. Don't think about technology first.
Crystal Cruises has individually crafted each European cruise itinerary to provide a rich combination of destinations with more overnight stays and more time in ports. Whether taking a shorter seven-day jaunt or combining several unique cruises to create the ultimate European exploration, luxury travelers will enjoy the grandeur of Europe and the warmth and luxury of the Crystal experience.
Fashion is not about buying a second skin. Fashion is about having a fantasy.
I think that a lot of our fashion history shows do touch on important issues. Fashion and Technology obviously does, because technology is impacting fashion in so many ways, from computer-assisted design to the way we actually purchase clothes online.
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