A Quote by Imran Amed
Although he's no longer with us, Steve Jobs is still inspirational to me, as he managed to find the balance between right brain/left-brain thinking that is crucial to building a creative technology business.
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Starting your own business and thinking about how you can grow something and fulfill both expectations and needs of your retailers and still stay exciting for the runway, you sort of become this left brain-right brain person pretty quickly.
I recently read that it's the left brain that does all that calculating, and the right brain that does the poetry. Somehow I've veered way towards the left. I've been doing it for years. Maybe I do art to balance it out.
And the reason you hate writing so much is because you start analyzing your work before you're done pouring it onto the page. Your Left-brain won't let your Right-brain do it's job ... Your Right-brain gets the words on the page. The Left-brain makes them sing.
Now I realize, and I acknowledge, that the right brain/left brain distinction is a tremendous oversimplification. We don't come neatly divided into right and left hemispheres, but the fact is that the two hemispheres of the brain do specialize in certain functions.
When a person has access to both the intuitive, creative and visual right brain, and the analytical, logical, verbal left brain, then the whole brain is working...And this tool is best suited to the reality of what life is, because life is not just logical-it is also emotional.
I'm an advocate for whole brain thinking. I'm not an advocate for the right brain or the left brain.
Perhaps the most important ingredient in my work... is my brain - particularly the right brain... the free spontaneous side, and the left brain, which is careful and methodical.
I don't use my brain about the creative thing. From a business standpoint, I instinctively do things: when I get something right, it's never because I use my brain.
We now know that the way to help a child develop optimally is to help create connections in her brain—her whole brain—that develop skills that lead to better relationships, better mental health, and more meaningful lives. You could call it brain sculpting, or brain nourishing, or brain building. Whatever phrase you prefer, the point is crucial, and thrilling: as a result of the words we use and the actions we take, children’s brains will actually change, and be built, as they undergo new experiences.
When our goals are clearly defined and intelligently set, you have, in essence, taken a major step toward programming your left brain. That frees your right brain to be its creative best.
There's real "right brain" creativity that goes into all of the organizational processes that a company utilizes and must continually reinvent in order to conduct its business. But there are also the "left brain" accounting functions that must continually ask how the company is doing financially and whether the creative processes are working for the bottom line.
I have read that, when you are writing or working on something creative, and your attention wanders, your brain is processing and working on what you have just done. But I find it hard to believe that my brain is really taking five hours to fully process the seven minutes I have managed to spend focused on one thing.
The brain is a dynamic system that constantly processes and creates your reality. It works best if you balance all the things that the brain is good at. The brain is good at being adaptable, flexible, creative, and intelligent. But it's also good at playing and just being. A balanced life provides time - every day if possible - so that every function of the brain is allowed to come alive and flourish.
Steve Jobs has said that Xwindows is brain-damamged and will disappear in two years. He got it half-right.
Just as important as getting enough sleep is thinking about sleep in the right way. Stop thinking of sleep and naps as “downtime” or as a “waste of time.” Think of them as opportunities for memory consolidation and enhancing the brain circuits that help skill learning. Nor should you feel guilty about sleep. It's just as crucial a part of successful brain work as the actual task itself.
Advertisers are not thinking radically enough - they look for technology to lead instead of trying the neuroscience approach and thinking about what parts of the brain haven't been activated before. These new experiences bring new capabilities to the brain.
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