We want a free market, but we know that the paradox of a 'free' market is that sometimes you have to intervene. You have to make sure it's not the law of the jungle but the laws of democracy that works.
Many people decide to jump from niche to niche, as they cannot find success immediately with the niche that they have chosen for their online business.
Overall there may be less censorship in America than in China, but censorship and self-censorship are not only from political pressure, but also pressures from other places in a society.
I find it quite useful to think of a free-market economy - or partly free market economy - as sort of the equivalent of an ecosystem. Just as animals flourish in niches, people who specialize in some narrow niche can do very well.
When you are starting to run an online business, you need to narrow down a niche market and be able to stick with it until you have a good profit coming in. This can take a while, so you need to have a great deal of patience to make sure that your business is moving in the right direction.
I want to find a niche crop that we can market to the world. Why can't we have the Almost Heaven Tomato? It can be the next Vidalia Onion or Idaho potato.
There may be the kinds of things that you may find interesting, but then there's also the practical reality of needing to make a living and this is what you have to choose from.
OLD: Be No.1 or No.2 in Your Market. NEW: Find a Niche, Create Something New.
I couldn't go now to a brand that had a niche attitude like... gothic. I couldn't do that. Well, I could do it, but I wouldn't find it interesting, challenging.
A movie is a mass consumption product. I have got no delusions about being niche. I don't want to be niche. Though in the earlier part of my career I was into niche cinema, doing independent films - and I do have a revolutionary bent of mind - but you cannot make a change from outside; you have to be a part of it.
We are in niche consumption mode, but 'niche' doesn't mean 'small' anymore. Niche can mean focused, and particularly with the Web, which is a global audience... you can have something niche and still get 10 to 15 million views.
We are in niche consumption mode, but 'niche' doesn't mean 'small' anymore. Niche can mean focused, and particularly with the Web, which is a global audience you can have something niche and still get 10 to 15 million views.
Compelling spectacles are not to reach a niche market, it could be for reaching a niche marketing but on a grand scale. This is for grand marketing.
Look at it this way: if you write the novel of 'Cold Mountain,' it costs exactly the same to produce and market as a novel set in a room. If you make the film, the disparity of costs is huge.
Raising capital is not the toughest part. The toughest part is building a great team and making sure it's growing with the company.
The tablet market has only succeeded as a niche market over the years and it was hoped Apple would dream up some new paradigm to change all that. From what I've seen and heard, this won't be it.