A Quote by Irving Azoff

Recorded music is more a marketing tool than a revenue source.

Irving Azoff

Quote Topics

Marketing More Music Music Is Recorded Recorded Music Revenue Source Than Tool

Quote Author

Irving Azoff
American - Businessman
Born: December 13, 1947

Since the traditional recorded-music business models have drastically changed, there is truly diminished income derived from recorded music by artists - both current and catalog. The touring industry has become much more important as a majority revenue stream and the ancillary fan experiences and promotions that may be derived from it.

Irving Azoff

I am making use of social media as a marketing tool. It's a great way to market yourself and your projects. It's a free marketing tool.

CeCe Peniston

To me music is music. A person of faith, a person that calls themselves a Christian, they are the Christian and they make music. Some music has more to do about God than other music, but in reality what makes the difference between "secular" and "Christian" music is simply a marketing channel.

Michael Gungor

Nike is a marketing-oriented company, and the product is our most important marketing tool.

Phil Knight

The market is a tool, and a useful one. But the worship of this tool is a hollow faith. Far more important than any tool is what you make with it.

Eric Schlosser

Any real record person knows that the number one most powerful marketing tool when it comes to music is repetition.

Nile Rodgers

After the shooting of John Lennon and the early death of so many great stars and the utter naked venal mercantile marketing of pop music and rock music, I don't think anyone really believes that music is anything more than another commodity.

Stephen Fry

I write a song to be recorded. And to some extent to be performed, but definitely more to be recorded than performed, because the recording will last longer than a performance.

Will Oldham

I enjoy social media, but I don't take it as gospel. Yes, it can make me feel insecure if I see my peers doing more than me. You have to remind yourself it's a marketing tool, a facade, but that's easier when you are older.

Katie Piper

I think the internet is a great marketing tool--but marketing is not my job. I'm a writer. My job is to write novels.

Bentley Little

The reason I vouched for reopening liquor vends despite the pandemic was that there was no other source of revenue than excise duty.

Amarinder Singh

I found marketing to be highly descriptive and prescriptive, without much of a foundation in deep research. I brought in economics, organization theory, mathematics, and social psychology in my first edition of Marketing Management in 1967. Today Marketing Management is in its 15th edition and remains the world's leading textbook on marketing in MBA programs. Subsequently, I wrote two more textbooks, Principles of Marketing and Marketing: an Introduction.

Philip Kotler

The Internet has allowed even more growth possible than in the bricks and mortar industries that I dealt with years ago. It is easier to get a business to a million dollars/pounds in revenue on the net! It is not easy! But it is easier when compared to construction, etc., though all businesses use the Internet to enhance marketing.

Dan Pena

The Internet is both great and terrible. As a source of information, a tool for delivering music and art, it's great. But spamming ads and piracy of music is terrible. It's stealing.

Gary Wright

Content marketing is more than a buzzword. It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce.