A Quote by Isaac Hanson
Word of mouth is way more important than millions of dollars spent marketing.
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When you're working on a game that has a budget of tens of millions of dollars and you have to sell millions and millions and millions of copies to break even, you have a lot more layers between you and the audience. You have a marketing department, and there's a different marketing department for every continent, and the parent company has stockholders, and all that kind of stuff.
I get that Republicans have spent hundreds of millions of dollars to turn my last name into a curse word.
Millions of dollars, millions of dollars are spent by Planned Parenthood to elect Democrats to the House of Representatives and to the Senate. This isn't about babies; this is about money.
Those who would administer [charity] wisely must, indeed, be wise, for one of the serious obstacles to the improvement of our race is indiscriminate charity. It were better for mankind that the millions of the rich were thrown into the sea than spent to encourage the slothful, the drunken, the unworthy. Of every thousand dollars spent in so-called charity today, it is probable that nine hundred and fifty dollars is unwisely spent - so spent, indeed, as to produce the very evils which it hopes to mitigate or cure.
Service Over the years, the number one driver of our growth at Zappos has been repeat customers and word of mouth. Our philosophy has been to take most of the money we would have spent on paid advertising and invest it into customer service and the customer experience instead, letting our customers do the marketing for us through word of mouth.
The N.I.M.H. spent multi-millions of dollars on [Ritalin studies], and they're going to do the same thing now with little kids. And despite the millions spent, the N.I.M.H. study wasn't even conducted according to accepted scientific procedures and is basically worthless.
The brand of the future...is patient, consistent, connected, and trusted. The new brand is based on the truth that only comes from experiencing the product, not just yelling about it. Word of mouth is more important (by a factor of 20) than TV advertising, and the remarkability word of mouth demands comes from what we experience, not from spin or taglines or a campaign slogan.
For more than a decade, Novartis spent hundreds of millions of dollars on so-called speaker programs, including speaking fees, exorbitant meals, and top-shelf alcohol that were nothing more than bribes to get doctors across the country to prescribe Novartis's drugs.
Business in Russia was not being done like in the West, with contracts. In Russia, hundreds of millions of dollars were going forward and backward by word of mouth.
Other than that one year, Salon has been very cautious about the way it spends money. For instance, since last year, we've had virtually no marketing budget. It's just word of mouth. And our circulation continues to grow that way by breaking news stories.
We've spent more than 200 million dollars of taxpayer dollars to protect the Liverpool Plains.
... the yearly expenses of the existing religious systemexceed in these United States twenty millions of dollars. Twenty millions! For teaching what? Things unseen and causes unknown!... Twenty millions would more than suffice to make us wise; and alas! do they not more than suffice to make us foolish?
I would say my whole universe is probably categorized as guerilla marketing. For a long time, I had a line which was, 'Whenever I hear the word 'marketing,' it makes me throw up a little bit in my mouth.'
Content-based marketing gets repeated in social media and increases word-of-mouth mentions; it's the best way to gather buzz about a product.
If your payloads cost hundreds of millions of dollars, they actually cost more than the launch. It puts a lot of pressure on the launch vehicle not to change, to be very stable. Reliability becomes much more important than the cost. It's hard to get off of that equilibrium.
There are things that are happening way earlier than that when it comes to someone deciding whether they're going to spend x amount of millions of dollars on a movie. I want $100 million success. The moviegoer is the person I'm more interested in than the Academy.
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