A Quote by Ishita Dutta
I think TV content has changed a lot and even films, especially after the web platform has come in. Now, there's an option for everyone, you'll find content that appeals to you. So, I really like how storytelling is changing.
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To be honest, making films is so expensive and their shelf life is limited. On the web, content remains... you can watch it after five, eight, 10 years... There's a huge audience and content on the web is accessible at the click of a phone.
Content films necessary don't go by the content, they go by the emotions. Content films are about content whether you want to portray the content or sell it through humour, through seriousness, is a choice of the filmmaker.
I cant predict exactly what the TV channel of the future is, but we think more and more time spent on TV is going to be around web content and web video.
Everyone has a really short attention span, and you have to bombard them with content, content, content.
While there are certainly food-focused content out there on the Web and on TV, most of this content need to weave through many layers of editing before it reaches the viewer.
Why call me inferior to another person just because of the platform we come from. I think the audience need to reflect on that aspect. If I work on TV, and on web as well, and even in films then why just call me a TV actor?
I am here to tell you, TV is not dead. Rather, it is constantly evolving as we are. My view is that we are in the next Golden Age of content. If AOL, Google, Netflix, Amazon, and Yahoo felt TV was dying, they would not be so eager to play in our sandbox. It is, after all, TV content that's driving their business.
During its retransmission dispute, CBS pulled its signal off of certain cable TV systems - and also blocked all Time Warner broadband customers from accessing CBS's Web-based content, even outside the territory of dispute. This is precisely the kind of content-blocking broadband providers are so often accused of but aren't actually doing.
I think that you will see different types of content emerging, just the same as new media generates new content in the physical world. TV created new content, but it didn't mean that radio disappeared.
I believe that the brain has evolved over millions of years to be responsive to different kinds of content in the world. Language content, musical content, spatial content, numerical content, etc.
We could be like a lot of consumer brands that start blogs after they start their business. But in our case, I think Glossier is still very much a content company. I think about our products themselves as pieces of content.
I think people are going to places that they weren't able to with television before, and I think Netflix really paved the way for that. With freedom comes better content, and with better content comes great actors and a bigger audience. I think that has just snowballed into a movement for making really great TV.
You're not chasing syndication any more. It used to be a big thing. "Let's make 100 episodes and we'll get paid for life". You know? And what does the sheer amount of content that's being made do to syndication after a while? It just seems like there's more content than there is hours for everyone to watch it. But it's some of the best content that's ever been created.
It's very hard to just have a pure form like a Hulu or a YouTube to be successful in China because our view is, users come to a platform; they really don't care whether it is professional or whether it's a user-generated, or it's premium, you see. They want to come to a big database to be able to find the content they want.
We tend to think of Steam as tools for content developers and tools for producers. We're just always thinking: how do we want to make content developers' lives better and users' lives a lot better? With Big Picture Mode, we're trying to answer the question: 'How can we maximize a content developers' investment?'
Some millennials have completely stopped watching TV. So for them, we've created special digital content for handheld devices only. We've paid close attention to how to present online content effectively. We try to catch their attention within the first five seconds - otherwise, they click onto a different content.
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