A Quote by Ivan Chermayeff

Styles come and go, design goes on forever: solving communication problems with new tools applied to the same old common sense. — © Ivan Chermayeff
Styles come and go, design goes on forever: solving communication problems with new tools applied to the same old common sense.
The most common misperception is the word 'design'. People think of primarily pretty pictures or forms. They don't understand the depth to which design goes-not only in products, but in every aspect of our life. Whether it is the design of a program, a product or some form of communication, we are living in a world that's totally designed. Somebody made a decision about everything. And it was a design decision.
The right tools for solving disputes within our community are precision instruments such as reason, communication, empathy, curiosity, and understanding. They are also the right tools for building a global civilization of peace and prosperity.
Problems are a major part of life. Don’t whine about why you always have problems…get on with the solving. Take it from someone who has been there–the solving gets easier as you go along.
One can defend common sense against the attacks of philosophers only by solving their puzzles, i.e., by curing them of the temptation to attack common sense.
Solving problems—actually solving them, not just claiming you do—solving perceived, urgent problems, is a surefire way to get the world to beat a path to your door.
Styles come and go. Good design is a language, not a style.
If a thing is old, it is a sign that it was fit to live. Old families, old customs, old styles survive because they are fit to survive. The guarantee of continuity is quality. Submerge the good in a flood of the new, and good will come back to join the good which the new brings with it. Old-fashioned hospitality, old-fashioned politeness, old-fashioned honor in business had qualities of survival. These will come back.
You don't have to know anything about a subject as long as you use common sense and imagination, plus enthusiasm! I use all periods of design in my work, for, after all, decorative styles are simply indications of a manner of living.
Victims recite problems. Leaders develop solutions. That might seem like common sense, but common sense is rarely common practice.
Certain kinds of typeface design and typographic design are designed to persuade: we can make this company look modern if we use a crisp sans serif typeface, or we can make this restaurant look like its been around forever if we use typefaces and layout styles that have been around forever too. But there are other categories, and ballot design is one of them, where the goal should be to be purely functional. There have been notable failures in this category.
Control charts are one of the statistical tools for solving quality related problems.
We are seeing a new wave of young biologists that are attacking old problems with new tools and fresh ideas, leading to new types of bio startups and creating a much-needed engine to drive Silicon Valley into the next century.
We are at a critical point where rapid change is forcing us to look not just to new ways of solving problems but to new problems to solve.
If you want to be a new man you have to stay in new places, and do new things, with people who never knew you before. If you go back to the same old ways, what else can you be but the same old person?
Too many people go through life complaining about their problems. I've always believed that if you took one tenth the enrgy you put into complaining and applied it to solving the problem, you'd be surprised by how well things can work out.
Under the lean system, any tools which are required for solving problems are used.
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