A Quote by J. Cole
I now possess the tools as a producer and a songwriter to really just go out and make smashes all day long. I could make an album full of smash records that got pop appeal. But my heart is in hip-hop. My heart is in telling stories. And it's like therapy for me.
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Hip-hop has permeated pop culture for decades. For a long time, though, it seemed to permeate it in a such a way that it never really got its just due. Now, hip-hop seems to be getting that recognition and is more widely accepted, which is great.
We're in a situation now where we've got five long-play records of sort of eerie psychedelic pop music. I don't think that we can make another one. That's really my position on it. If we were to do a film soundtrack or something else where I could take the rest of the band with me. I really don't think bands should make more than five records anyway. In fact, five is one too many. We'll have to see how it pans out.
I think hip hop is dead. It's all pop now. If you call it hip hop, then you need to stop. Hip hop was a movement. Hip hop was a culture. Hip hop was a way of life. It's all commercial now.
My definition of hip hop is taking elements from many other spheres of music to make hip hop. Whether it be breakbeat, whether it be the groove and grunt of James Brown or the pickle-pop sounds of Kraftwerk or Yellow Magic Orchestra, hip hop is also part of what they call hip-house now, or trip hop, or even parts of drum n' bass.
In this time, we incorporate money and media, and it's split up like apartheid, where when you say "hip-hop," you think just rap records. People might have forgot about all the other elements in hip-hop. Now we're back out there again, trying to get people back to the fifth element, the knowledge. To know to respect the whole culture, especially to you radio stations that claim to be hip-hop and you're not, because if you was a hip-hop radio station, why do you just play one aspect of hip-hop and rap, which is gangsta rap?
This is the thing about hip-hop music and where people get it most misconstrued: It's all hip-hop. You can't say that just what I do is hip-hop, because hip-hop is all energies. James Brown can get on the track and mumble all day. But guess what? You felt his soul on those records.
Hip hop music and soul music have been the two main motivators for me musically. The music I make is hip hop soul, but I do make r&b music as well. I don't think I make r&b music to the point where I'm accurately categorized. There's more to what I have to offer and offer in the future. People could choose to respect it or not, but I pray that you do. As long as you get it, support it, and pay for it, it doesn't really matter.
I am trying to change hip-hop music because I do feel there are places people can go with production and the structure of an album that they haven't gone yet. But, like I said, I don't have any delusions of grandeur. I just want to make music that doesn't make me bored.
I'm a producer and not a rapper. So I can make any style of music I want. I can make an EDM beat. I can put an EDM track out one day and I can put a grungy hip-hop track out the next day, like, it doesn't matter.
The key moments in your life are when you realize how exciting music can be, like when you hear Nevermind for the first time. I grew up in the '70s and '80s. I was introduced to hip-hop when it first came out. Hip-hop music will always be my first love. That's why I love playing the drums. Any day of the week, I would rather listen to a hip-hop album than a rock album.
Hip-Hop got turned into Hit Pop,
The second a record was number one on the pop charts.
But don't skip on the heart, it gotta start in the ghetto,
Let no one forget about the hard part.
I love the way I make hip-hop and I refuse to make pop-rap. I don't refuse to make mainstream music, which is why I did a soul record. There was no reason why soul music couldn't get played on the radio and I still wanted to have a relationship with my record label. So, I really enjoyed doing the Strickland Banks album. But there's no point in my trying to release underground hip-hop music on a major label. That part of my talent, or part of my art, had to live somewhere else and feature film was the perfect vehicle for it.
When hip-hop was new and raw, it was all about being an MC. You wanted to be respected as a lyricist. But as the years passed and hip-hop became big business, hip-hop became like country, rock and pop. And so you now have people who write the songs for rappers.
I feel like everything I do in the hip-hop world has an influence. People don't really notice what I did until somebody else does it. As far as hip-hop goes, I want to continue to make good music, and good art. I don't really follow the state of hip-hop.
Being in this game if you are gonna sell drugs and make records too then as many records you make is gonna be as many people that know you sell drugs. We got the hip hop cops listening now.
It's like a paradox. For one side, being popularized rap got better and the other side of it got worse. It's very pop and it's very different now. When you make it as pop and as soft as it is, it lacks its integrity. It lacks its accountability. It lacks a lot of other things that came from that dangerous time in hip hop.
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