A Quote by J. Cole
I worked in ad sales. I would call up local businesses and try to get them to buy ads in the paper. The whole time, I felt like I was just scamming people.
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An electronic paper has infinite space because you can bring forth as much content as a reader wants. And the resolution of ads is very high. And when you touch the ad you can interact with the advertiser and the paper will take you to the advertiser's Web site and you can get more information. So ideally there should be a better connection between the ads you're shown and what you're actually interested in.
I worked a full-time job at a place call Caraustar. We recycle paper, then through recycled paper, we take it and we make V board out of it. If you buy a TV, a new couch, you see these little V boards that make like a V.
I would run into the corner store, the bodega, and just grab a paper bag or buy juice - anything just to get a paper bag. And I'd write the words on the paper bag and stuff these ideas in my pocket until I got back. Then I would transfer them into the notebook.
Ads are not written to entertain. When they do, those entertainment seekers rare little likely to be the people whom you want. This is one of the greatest advertising faults. Ad writers abandon their part. They forgot they are salesmen and try to be performers. Instead of sales, they seek applause
I showed what I can do with butter, right? Eighty-five percent increase in sales. I'm very proud of them Country Life ads. They were funny and clever and classy like the Toblerone ads I grew up with.
I have to match wits with the ads. Like, there's pop-ups that, like, move around and you have to chase them like it was a video game or something. And then there's ads where, like, you know, the X to, like, close the ad screen is so kind of small that you can't find it and you have to actually go looking for it. And so I spend all my energy - instead of, like, absorbing what the advertiser wants to communicate to me, I spend my energy trying to figure out how to defeat the ad.
You can enjoy the quality of the ad and not let them pressure you to buy what you don't really need. I have had fun taking back superlatives and just ordinary good words and phrases from ads and trying to restore some of their life to them.
I would buy a house, and try to buy a house every month. I didn't have education or information about real estate at the time. I learned after I bought a few houses, and then I kind of fell in love with the rehabbing of the houses and fixing them up and just the whole process and turned it into a business.
We worked all the time, just worked and then we would be hungry and my mother was clearing up a new ground trying to help feed us for $1.25 a day. She was using an axe, just like a man, and something flew up and hit her in her eye. It eventually caused her to lose both of her eyes and I began to get sicker and sicker of the system there. I used to see my mother wear clothes that would have so many patches on them, they had been done over and over and over again. She would do that but she would try to keep us decent.
I've read about all the sales today. If you're an auto dealer, you're feeling it. If you're a furniture retailer like we are, you're feeling it. If you're a jewelry retailer, you're feeling it. I know some of these businesses because we're in them. Yeah, it's being felt, but it will be felt big time more if we don't do something about it, what's going on.
Politicians like to talk about incentives - for businesses to relocate, for example, or to get folks to buy local.
When I worked with Chevy Chase, Michael Ritchie would say, "Just ad lib and try to break me up. Just insult me. Anything." When we were doing his close-up, or when my back was to the camera, I would come up with jokes or quips or anything, to get a real reaction out of him. He was smart enough to know that was gold. So it was great fun working with him and Michael, and getting to see how the two worked together. I think Fletch and Clark Griswold were Chevy's two best roles. He's so incredibly talented and still vastly underused.
I try to return my calls but I get inundated with emails and I can't answer them all. So often, I have to refer to them my webpage and the frequently asked questions or refer them to the books. But if they take the time to call me, I try to call back. You know, I am really busy, but just happened to have an hour in the hotel room and had some time before I have to meet some people about 20 minutes.
We try to buy businesses with good-to-superb underlying economics run by honest and able people and buy them at sensible prices. That's all I'm trying to do.
When people are dying, they call their old enemies and try to forgive them and try to be forgiven by them. They call their old friends and affirm their love for them, as well as detach themselves from them, and they try to get into as free a space as they can so they're really ready to go. They give away all their possessions and are as generous as possible. They give up old hatreds and grudges, and that's a wise intuitive thing, because it's much freer to live like that.
'Ms.' always flouted the rules of the ad world that say, especially for products directed at women, that the ad must be connected to the editorial. You don't have food ads unless you have recipes. You don't get clothing ads unless you have lavish fashion coverage. We never did that; every other women's magazine does.
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