A Quote by Jack Dangermond

I can put tweets on a map to show who is saying what where, which could be used for marketing or social research.

Jack Dangermond

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Could Map Marketing Put Research Saying Show Social Tweets Used Which

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Jack Dangermond
American - Businessman
Born: 1945

I found marketing to be highly descriptive and prescriptive, without much of a foundation in deep research. I brought in economics, organization theory, mathematics, and social psychology in my first edition of Marketing Management in 1967. Today Marketing Management is in its 15th edition and remains the world's leading textbook on marketing in MBA programs. Subsequently, I wrote two more textbooks, Principles of Marketing and Marketing: an Introduction.

Philip Kotler

If you look at the expenses of a great pharmaceutical company, they pay between about 10 to 15 percent of their expenses for research, but they use 30 to 40 percent of their incomes for marketing and promotion. It is not completely wrong that they spend so much, but it is not correct to say that there is a direct connection between the price of drugs and the cost of research. It could be more between the cost of marketing and the cost of the drugs.

Pascal Couchepin

When I do jokes that maybe are seen as social commentary, I research them to the nth degree. I probably do more research than I do actual joke writing. I want to make sure what I'm saying is correct.

Ralphie May

It's very clear to users, more clear than in other apps, that Foursquare is an app for search and discovery, and we're very good at delivering you a social map that will show you friends' faces on the map and things that you might like.

Dennis Crowley

I think when Justin Trudeau tweets - and Justin Trudeau tweets just like Donald Trump tweets. He occasionally just tweets things. And when he tweets that we're welcoming everyone, I mean, we're not a utopia for immigration as well. I mean, we have all sorts of issues that are very similar to the United States.

Rick Mercer

If the courts regarded tweets and other social media information as private, it would not prevent the law enforcement from getting information it really needs. But the government would have to get a search warrant, which requires it to show that it has probable cause connecting what is being searched to a crime.

Adam Cohen

People don't know what they want until you show it to them. That's why I never rely on marketing research. Our task is to read things that are not yet on the page.

Steve Jobs

I could have gone to a bigger school. I use it as motivation going to a school that loved me. I wanted to put them on the map and show everyone that you don't need to go to a top school to make it in the NBA.

Kawhi Leonard

Social media isn't the end-all-be-all, but it offers marketers unparalleled opportunity to participate in relevant ways. It also provides a launchpad for other marketing tactics. Social media is not an island. It's a high-power engine on the larger marketing ship.

Matthew Dickman

You can be tweeting strangers and saying, 'Don't say that,' but are you saying that to your friends? How about your mom? Your boyfriend at the dinner table who says something homophobic? If you're not saying the same things in person that you're saying online, then what are your tweets doing?

Luvvie Ajayi

Social scientists could supply plenty of research to show that one member of the family, at least, is happier and more well adjusted when mum stays home and looks after the children. But that person is dada finding of limited use to backlash publicists.

Susan Faludi

There is no map that can show you how to leap. The map for this is somewhere in our own imagination.

Swami Paramananda

We have reached a strange new place in marketing when tweets become full-page print ads.

A. O. Scott

More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean 'wrong' in two senses. Firstly, they are marketing ineffectively, and secondly, as a consequence their positive social impact is not maximized.

Simon Mainwaring

A lot of folks focus on using Twitter as a marketing tool. They'll have a bump that says something like 'Tweet about the NewTeeVee show! Use the hashtag #newteevee.' And that's great - folks should definitely do that. What gets us really excited, though, is when they go an extra step and start to transform tweets into TV content.

Robin Sloan

I started my company with virtually no funds behind it - no big marketing budgets - and that worked in our favor with Millennials, who put us on the map. They can spot a paid endorsement a mile away and are completely turned off by it. Instead, they are heavily influenced by authentic experiences.

Carolyn Aronson

A Quote by Jack Dangermond

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