A Quote by Jack Ma

I want to stress the importance of being fair to our readers. You should not impose your own view and prejudice on the readers and try to lead them to a conclusion. As a reader, I understand what a fair report is.
What a publication can do is to help people get a clearer picture without jumping to any rash conclusion. I'm very happy that the 'Post' can take the responsibility to report on China in a broader and deeper way. I believe the 'Post' must be fair to our readers. We should let our readers see China from more angles and perspectives.
Only a very specific kind of writer keeps their reader in mind while working. Such writers don't want to irk their readers; they don't want to challenge their readers; they want to produce exactly what their reader expects them to produce. I'm not like that.
I've been accused over the years of being close to players, but if something needs to be written, I've tried my best to write it and write it in a way that is fair to whoever I'm writing about and is fair to all of my readers.
I have a total responsibility to the reader. The reader has to trust me and never feel betrayed. There's a double standard between writers and readers. Readers can be unfaithful to writers anytime they like, but writers must never ever be unfaithful to the readers. And it's appropriate, because the writer is getting paid and the reader isn't.
A reader is entitled to believe what he or she believes is consonant with the facts of the book. It is not unusual that readers take away something that is spiritually at variance from what I myself experienced. That's not to say readers make up the book they want. We all have to agree on the facts. But readers bring their histories and all sets of longings. A book will pluck the strings of those longings differently among different readers.
I believe the most important thing for the media is to be objective, fair, and balanced. We should not report a story with preconceptions or prejudice.
Fair isn't fair, Dean. Like I'm supposed to help you because fair is fair? Try I need you to help me so I wont rip out your spine and beat you with it. I might respond to that, maybe.
I feel that historical novelists owe it to our readers to try to be as historically accurate as we can with the known facts. Obviously, we have to fill in the blanks. And then in the final analysis, we're drawing upon our own imaginations. But I think that readers need to be able to trust an author.
Is it fair for the bears to come down to where humans live, looking for food? Is it fair for the Duke's soldiers to shoot at them? Is it fair for the bears to crush them with giant snowballs? Often, if you point out something that isn't fair, someone will reply, "Life isn't fair." What is to be done with such people?
The New York Times and PBS are gatekeepers of a sort. And they perform that role of gatekeeping with a set of rules and aspirations about where they want to lead their viewers and their readers. They value objective facts, and they attempt to transmit a comprehensive view of the world. And they do have values. And they do lead their viewers and their readers to certain conclusions. But it's different than such monopolies as Apple or Google which are dissecting information into these bits and pieces, which they're then transmitting to people. And it's about clicks.
You cannot invent an algorithm that is as good at recommending books as a good bookseller, and that's the secret weapon of the bookstore - is that no algorithm will ever understand readers the way that other readers can understand readers.
The ear is the only true writer and the only true reader. I know people who read without hearing the sentence sounds and they were the fastest readers. Eye readers we call them. They get the meaning by glances. But they are bad readers because they miss the best part of what a good writer puts into his work.
I'm not immune to the readers' desires. Sometimes they are my own, because I'm a reader, too. The readers' desire to know what really happened and what didn't. To have a glimpse into what's really the author and what isn't. I think we all have that and I wonder about what it means.
That was the funniest thing I'd heard in days. You're kidding, right? PLEASE tell me you have a stronger motive for me than 'fair is fair.' Life isn't FAIR, Dean....Nothing is fair, EVER. That's the stupidest thing I've ever heard. I need to help you because FAIR IS FAIR? Try, 'I need you to help me so I won't rip out your spine and beat you with it.' I MIGHT respond to that. MAYBE.
Kids are the ultimate trump card: a way to get out of co-op board meetings or lunch with a friend you don't want to see or your brother-in-law's set at a comedy club. It's fair to use your kids as an excuse to sidestep what you don't want to do; it's less fair to blame them for not being able to achieve what you do want to do.
In my opinion, trying to guess what readers want is the wrong approach. You have to tell your story as best you can and as true to yourself as possible. You have to be honest and fair and vulnerable and foolish and brave, and not care what anyone thinks of it.
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